Understanding Primary & Secondary Navigation

Posted on June 15, 2011

When you go to a website, whatís the first thing you look for? Is it a call to action, allowing you to dig deeper into the site for specific elements? Or are you looking for a navigation allowing you options to get migrate in and around the website at your leisure? Regardless, a websiteís navigation is a vital piece of the design and one that can make or break a well-designed site.

There are two types of navigation on any given website.

Here at IMAVEX, we like to call this the main navigation. You will find this at the top of the page, above the fold, on nearly every site that we create. This will include the key elements of the site, such as Home, About Us, and Contact Us. This will allow the end-user (or your audience) easy access to exactly what he or she is looking for.

The easier you make it for your audience, the more likely they are to not only stay on your site to gather the information they came for, but the more likely they are to return.

The secondary navigation can be found anywhere on the site. One technique that we utilize quite often here at IMAVEX is sub header navigation. We also tend to use a footer navigation, which match the order of the main navigation. Your secondary navigation can also be used for less important links such as Frequently Asked Questions, Press, or News.

Please note that you can have other various types of navigation on your website. These are just two types of navigation we use on nearly every site we create.

What type of navigation are you using on your website?

IMAVEX Blog: Ricky Potts

More About Ricky Potts

Ricky Potts is a graduate of Purdue University. He is a content specialist and social media consultant at IMAVEX with a deep seeded passion for content creation, working with clients on not only their websites, but also their social media efforts. Ricky spends his free time blogging. Ricky also enjoys traveling. He has lived in several countries in Europe and South America, and uses his global teachings on a daily basis. Ricky is the author of Twitter is Not A Chat.

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