Social Streaming Systems (S3) Taps imavex & Kulabyte to Launch Live Roku Channels

April 11th 2011 -

LAS VEGAS – (April 11, 2011) – [NAB Show Booth SL-10211] Social Streaming Systems (S3) today announces the selection of imavex STREAMOTOR Studio360 powered by Kulabyte’s Hyperstream Live as the online video solution (OVS) for Roku video content delivery. imavex and Kulabyte have entered into a strategic partnership combining Kulabyte’s XstreamLive and Hyperstream Live video encoding solutions with the power, reliability and scalability of STREAMOTOR Studio360 to deliver Roku video channels in the most efficient and cost effective manner possible today.

"Cloud-based encoding and transcoding with STREAMOTOR Studio360 and Hyperstream Live has empowered our Roku and OTT SaaS with a 24/7 adaptive bitrate HLS live solution making our livestream look like diamonds while saving our broadcast network clients thousands of dollars in capital expenditures and bandwidth costs," said Jerry Caloroso, founder and CEO of Social Streaming Systems.

Kulabyte’s Hyperstream Live is the world’s first cloud-based live video transcoding platform capable of transforming live source streams into all of the many formats and data rates required to distribute live video via the Internet to every screen regardless of device, player, screen size or bandwidth. Using an RTMP (Flash) stream as its source, Hyperstream dynamically delivers multiple output streams at different resolutions, bit rates and frame rates, optimizing each stream to the highest possible quality and best data rate for every targeted playback device.

“We’re excited to be working with imavex on the extension of Studio360 capabilities to include live video channels,” said Peter Forman, CEO of Kulabyte. “The imavex team is aggressive, innovative and committed to building the best OVS in the market, a perfect fit for the integration of a new encoding paradigm like Hyperstream Live.”

imavex launched STREAMOTOR in 2008 and with the integration of Kulabyte technologies into Studio360 has built it into the industry’s most robust and scalable OVS with a turnkey workflow for live video as well as VOD delivery to the desktop, inbox, mobile devices and OTT set-top-boxes, such as Roku. imavex is a Premiere Technology Partner of Limelight Networks and delivers content through its global point-of-presence network.

“One of the biggest hurdles in delivering OTT (over-the-top) programming is delivering a high-quality and high-definition experience despite the available bandwidth in the last-mile,” said Steve Burzynski, president of imavex. “Hyperstream Live, combined with the robust, scalable and global delivery network of Limelight Networks, empowers our STREAMOTOR Studio360 OVS to leap that hurdle and deliver the absolute best user experience to the family room as well as the desktop and to every video-enabled mobile device on every major wireless network.”

Kulabyte develops and sells professional live video encoding and streaming software, servers and portable systems for web, mobile and point-to-point delivery, and will be demonstrating its new Hyperstream Live, XStreamLive 3 and XStreamLive Web Management System in its booth (SL10211) at NAB this week.

imavex will have representatives available in the Kulabyte booth at NAB and will be demonstrating its STREAMOTOR Studio360 OVS.

About imavex Here

imavex, LLC is a leading provider of interactive and highly effective Internet marketing solutions specializing in LIVE and video-on-demand (VOD) streaming as well as web site design and content management. imavex helps organizations promote and generate new business through search engine marketing (SEM) and search engine optimization (SEO) by utilizing a technique known as pay-per-click advertising and by optimizing Web sites and video for search engines. imavex is a Google AdWords qualified company and utilizes the latest in tracking tools to understand and improve Internet marketing campaigns. Currently, there are more than 1,400 organizations around the world that utilize imavex’s Web site design, Internet marketing and video streaming media solutions. For more information, visit or

About Kulabyte

Kulabyte develops and sells the industry’s highest quality, professional live video encoding and streaming software, servers and portable systems for web, mobile, and point-to-point delivery. Kulabyte's newest offering, Hyperstream, is a live cloud-based video transcoding service, capable of transforming a single live video source stream into all of the many formats and data rates required to distribute video via the internet to every screen regardless of device, player, screen format or last mile bandwidth. For more information, visit For a demo, visit from any Flash-enabled device or iPhone/iPad, Blackberry, or Android mobile device.