Over 2 million people search on Google every second. According to 2019 data, 92% of searches are conducted using Google’s search engine. 

How can you capitalize on Google search traffic to boost sales?

Using Google Ads to advertise your business is simple. You write an advertisement for your business, choose keywords which determine when your ad will show up, and boom – you attract new users to your business’ website. If you’ve ever used Google, chances are you’ve seen ads just like this one:

With Google Ads, you can position your business as the answer to what users are searching for. So you’re probably thinking by now – how much is this going to cost me?

Google Ads is often referred to as PPC (Pay-Per-Click)

Google Ads gives you the power to control your ad spend to fit your budget and you only pay a small fee when someone actually clicks on your ad. Gone are the days of spending mind-boggling amounts on traditional ads to audiences who simply don’t care about what you’re selling. With this model, you’ll never waste ad spend again. That’s worth celebrating!

Google gives you complete control over every aspect

You select which times, locations and target demographics your ads will show up for. You decide which search terms will trigger your ads and you exactly how much you’re willing to pay for clicks on specific keywords. Google tracks all the data automatically so you’ll never be left in the dark. This allows you to optimize your account, boost your ROI, and sleep well at night knowing you’re spending your marketing budget wisely.