You have less than one second to capture a visitor’s attention on your website.

That’s right, one second.

Your first impression is crucial, and your site usually doesn’t get a second chance to prove itself to a potential customer. If you have confusing copy on your front page or your site is hard to navigate, visitors will likely leave before clicking anywhere else. Clarifying your web copy can dramatically improve leads and set your business up for success for the years to come. If you’re not sure how your web content is performing, here are three steps to consider:

Check The Data

The data on the backend of your website tells a story. If your site is registered with Google Analytics, you can log in and learn about your site’s traffic and bounce rate. Your bounce rate is the percentage of website visitors who navigate away from your site after viewing only one page. You should aim for a bounce rate that is less than 55%. If your site’s bounce rate is above 55%, it means that visitors most likely find your site to be unclear or difficult to navigate, and they won’t stick around.

Simplify Your Message

We know you are an expert in your business, but it’s important to remember to write to an audience that might not have the same experience, context, or knowledge that you have. We recommend avoiding long paragraphs or complicated industry jargon and keeping your messaging simple. Don’t make your potential customer do the guess-work of trying to figure out what you provide. The best performing websites communicate a clear to their visitors right off the bat.

Address Your Customer’s Pain Points

One of your main goals in writing website copy is to create opportunities for connection. It’s easy to get caught up in writing about your company’s accomplishments and history, but it won’t help your visitors understand how you can help them. One of the biggest mistakes people make with their web content is focusing on what their business creates rather than what problem it solves for their customers. Web copy should be written to address how your company can improve a customer’s pain points and bring value to their lives.

When you’re writing copy for your home page, ask yourself these three questions:

What problem are you solving for your customers?

What are the pain points in this industry?

How will your product or service improve your customer’s life?

Our team works hard to write, design, and develop websites that convert sales. We’re experts in website creation, and we’ve been serving clients for over 18 years. If you’re ready to transform your site into a lead-generator, we’re here to help. Fill out our contact form here, and we’ll follow up with you shortly!