When it comes to social media marketing, a lot of businesses get it wrong.
Here are 3 Do’s and Don’ts that will elevate your social media game.
Do: Be Human
People love seeing the real human aspect of a business on social media. It’s the perfect way to showcase your staff and it makes people feel like they’re getting a look behind the scenes. Try sharing photos and videos of work events, your team having fun or celebrating special occasions.
Don’t: Only Self-Promote
People quickly lose interest with a page that posts nothing but advertisements. Social media can be a fantastic place to share promotions, but they shouldn’t make up more than 25% of your total content.
Do: Engage With People
Encourage engagement with your posts by asking questions or posting creative content that generates thought-provoking feedback. The more people who like, comment and share your posts, the more your page will grow.
Don’t: Ignore Comments
Social media is the best place to have meaningful conversations with past, present and potential customers. You can answer questions and grow relationships by responding to comments in a timely and friendly manner.
Every business should produce content for social media. Take out your smartphone and capture a quick video. Write a blog, design an image or a make a GIF. Your social media will be 10x better by creating some of your own content.
Don’t: Bore Your Audience
An easy way to lose an audience is by posting the same old content over and over. Try to avoid posting content that is repetitive, irrelevant or presents no value your audience.