You’ve poured time and money into creating the perfect website for your business. You’re excited to launch it into the world, but you might be wondering how potential customers will find your page.
How do you climb the ranks ahead of your competitors in search engines?
How do you get your site in front of the right people?
SEO can be a game-changer for your business, but it won’t happen overnight. You’ll see the best results with consistent messaging and strong content. SEO takes time to build, but it is 100% worth the wait.
WHAT EXACTLY IS SEO?
When you type your company’s service and city into a search engine, how does it rank? Does it show up on the first page? The sixth? Search Engine Optimization (SEO) is the process of improving how you rank organically in search engines, and a higher rank can give your business more leads and opportunities. Search engines use multiple factors in the ranking process, but ultimately – they are asking you to prove that your site is user-friendly, credible, and consistent.
WHY DOESN’T IT WORK OVERNIGHT?
Let’s say you get a new job. On your first day, you set up your desk, learn the ropes, and meet with your new co-workers. You see a lot of opportunity here, and you’re hoping to earn a promotion in the next 12-18 months. Your boss has high standards. He wants to see you meet your quarterly goals, show consistency in your work ethic, and collaborate with the company’s partners. It will take time for you to prove your abilities and worth to your boss to receive a promotion, but it will be incredibly rewarding when you get there.
Do you see where I’m heading? Search engines are the boss, and they won’t give you a promotion overnight. Your business has to work hard to prove itself by actively providing value and consistency. Search engines will start to see your business as ‘trustworthy’ after evaluating the credibility of your site, content, and local listings over a period of time.
WHAT IS ONGOING SEO?
Once the hard work of setting things up is done, it’s time to start building your ongoing SEO strategy. The most powerful way to prove your credibility to Google is by combining regular, quality content with carefully managed local listings.
This is one of the most valuable things you can do for your site. If you don’t have a blog on your site, we highly recommend starting one ASAP. By consistently using keywords and pushing out blog posts, search engines give your site a higher mark of credibility in your industry over time. Also, blog posts are very sharable, giving you more opportunities for people to post links back to your website (a huge factor in SEO).
Most people think local listings are a one-time task, but they actually do require ongoing maintenance. Why? These platforms are always making changes and sometimes your company’s information can be altered in the process. Search engines are always scanning the internet for references to your site. Your SEO can suffer if you have inconsistent information like location changes, differences in contact info or spelling errors. Maintaining local listings for your business is a huge factor in SEO. Plus, you never want to miss out on a sale because someone couldn’t find the correct phone number to reach you.
Do you have questions about SEO? We’re happy to help. We love watching our clients climb the ranks and show them the results they’ve been looking for. If you want to learn more about what SEO can do for your business, reach out to us HERE!