Google Ads is Google’s PPC (pay-per-click) program which allows users to bid for the top spot on Google search results. Your ads only appear when someone is searching for your product or service nearby and you only need to pay a small fee every time your ad is clicked.

Google often offers vouchers, up to $150 in value, for business owners to try Google Ads for the very first time. A voucher can get you started on the program and bring in some traffic to your website quickly, however, there are a few pitfalls you should watch out for. These 3 tips will keep you on the right track as you cash in your voucher and start your Google Ads experience.

1) Start out slow

The first tip is to start out slow when launching your first Google Ads campaign. Google charges per click, and as the average click can range anywhere from $1 to $20, your $150 voucher will run out quick. Start by entering a small list of keywords (between 5 and 15). You can always expand your keyword list later on, but starting simple will ensure that your account remains on track bringing in customers for your core business.

2) Establish Healthy Parameters

Your Google Ads account has a lot of settings that you need to pay attention to. One of the most important settings is your budget. Keep in mind that your budget is set at a daily value, not monthly, to avoid overspending. Next, set your location to only target geographic regions that are within your target market.  For example, there is no need to spend on clicks from people across the country if you own a local restaurant.

3) Contact a Google Ads Expert

It’s easy for anyone to get started on Google Ads, but it can be very difficult to create, optimize and manage all the various aspects to find long-lasting success on the platform. We recommend working with a Google Ads expert who has the time to spend hours each week tweaking and enhancing your account as more data come in. The long term success that your business experiences will far outweigh the cost of hiring one.

Remember to follow these 3 tips when setting up your Google Ads account- and make sure you use your Google Ads voucher code to get up to $150 off your first Google Ads experience today!