Sep 24, 2019 | Search Engine Marketing
Google Ads is Google’s PPC (pay-per-click) program which allows users to bid for the top spot on Google search results. Your ads only appear when someone is searching for your product or service nearby and you only need to pay a small fee every time your ad is...
May 28, 2019 | Search Engine Marketing
Over 2 million people search on Google every second. According to 2019 data, 92% of searches are conducted using Google’s search engine. How can you capitalize on Google search traffic to boost sales? Using Google Ads to advertise your business is simple. You write...
Mar 5, 2019 | Search Engine Marketing
If you’re a savvy marketer trying to get a handle on all things digital marketing, chances are you’ve heard the phrase “sometimes you gotta pay to play.” Meaning—sometimes you’ll have to pay to reach your target audience and get the results you want. Those efforts,...
