With so many different social media sites available these days it is hard to tell which ones are right for your business. In most cases it can be overwhelming to decide which ones to use. Below I have listed some of the most popular social media networks and information on who should use them and why.
Facebook is the highest-ranking social media site so it should be able to draw more leads to your business simply because of its large fan base. This site is good for customer engagement, feedback and brand development. You can use it to announce any specials or promotions you have. Facebook can also be used to promote an upcoming event. It is easy to create your Facebook page because Facebook walks you through it! It is an easy step-by-step process.
Twitter can be challenging because of the 140-character limit. This site is meant to get your message across in a direct way. Twitter allows you to connect with your customers. You will also be able to get customer feedback about your business. Twitter is a great way to share news about your company. Post links to sites that mention you or press releases and blogs you create.
Google+ can really help with your social search ranking. You can implement the magic +1 button on your website and products list on your site. If you allow your consumers to +1 your products and your competitor does not then you are ahead in natural search rankings. Google understands people and relationships so your Google+ profile, pages and posts will be incorporated into search results. Google+ allows you to expose your brand and products.
Creating a Pinterest account allows you to engage with a community of followers. You are able to tell your individual story through the boards you make. Pinterest works really well for companies that have visual products. This social media site might not be the best option for you if you have a non-visual product or service. When creating boards make sure you are creative and use professional photography. Make sure you always credit your photos if they are not yours.
LinkedIn allows you to connect directly with potential customers and clients. You can also participate in groups where you can add to discussions and have a voice in a group that relates to your business. You can join groups that relate to your potential customers as well as your industry. You can acquire new customers through online recommendations and word of mouth. You can ask your happy clients to write a recommendation for you. This will be published on your LinkedIn profile and everyone will be able to see it. LinkedIn also allows you to stay in touch with employees.
YouTube allows you to create a channel to reflect your brand. Customers can then follow your channel and get notified when you post new content. You can upload recording of presentations you have given. You can do quick tip or how-to videos about your products or services. Posting customer testimonial videos help add to your credibility.
The first thing you should do when using Foursquare is setup your business/location on the website. Foursquare offers all kinds of specials that are designed to attract customers, reward them for checking in and keep them coming back. When you create an account you will also get free monitoring tools. You can see statistics on total daily check-ins, most recent visitors, most frequent visitors, what time of day they are checking in and many more.
Flickr presents an opportunity to share your brandís story through pictures. Make sure you use compelling photos the represent the identity of your company. Donít post things that are advertisements. You do not want to send your customers away with annoying ads. Make sure you join some groups that are relevant to your business. Being active in the comments section of these groups can increase your following.
It is important to know which social media sites your customers are using. If you set up a Twitter account and your customer base does not use Twitter than you are not using social media effectively for your business. Not every social media site is right for you, make sure you do some research and figure out where your customers are. Then you can engage in the social media sites they use.