Twitter has made some recent updates that will affect your profile page. These changes affect what a user sees on his or her computer as well, and more importantly, on mobile devices. Only 13% of Twitter users actually use the website, but regardless, it is important to make sure your profile is updated and optimized for the persons that are viewing your profile online. The biggest change is the header photo. Facebook and Google+ have been putting a lot of attention on imagery, and Twitter is following suit with this implementation.
Below we will look at the changes, show some examples of some successful header photos, and discuss the process in setting up your header photo.
Activating Your Header Photo
The Twitter header photo will not automatically show. You must activate it on your account. Simply login to your Twitter account, and click on Settings in the upper right hand corner. Click Design and you will see Customize your own. There you can upload and change your header photo. It will look something like this:
Before you upload the image, you must first optimize the image you want to use. When creating the image, make sure you use an image that is 1200x600. (That is not the only image size that you can use, but the image size cannot exceed 1252x626 with a maximum file size of 5MB.) 1200x600 is the "perfect" size, and will provide you with the most control over the space provided. Also, I recommend using a JPG. When saving your image, I also recommend optimizing the image for the web to help with overall load times.
Updated Profile Page
Once you have activated your header photo and have uploaded an image, you can visit your Twitter URL to see the finished product. Here is what it should look like:
You will notice the avatar has moved, and is now in the center of the header photo. Also, your handle, bio, and URL are nicely aligned under your avatar. This is a snapshot of your profile, and when setting up your Twitter account, these things are all necessary for an optimized account.
Now that the avatar is in the center, you can use your creativity with this. Below are some examples of accounts using this space in a creative fashion:
Mobile Header Photos
This header photo also translates to mobile devices. For example, this is what it will look like on an iPhone 5 using the official Twitter application. Please keep in mind that the new design will not look the same on all devices and you should, after the photo has been added, test your profile on multiple devices.
This is what it looks like on a smartphone:
This is what it looks like on a tablet:
This is new for Twitter, but is a great opportunity for you to use your creativity to showcase your brand across all Twitter applications and across all devices. Once you have uploaded an image, play around with it and see what makes the most sense for your brand. Also, donít be afraid to change the image from time to time to keep the profile fresh.
If you have any questions about adding a Twitter header photo or optimizing your Twitter account, please let us know. We are happy to help!