SEO / Search Engine Optimization in Indianapolis

Ethical SEO | Optimization Process | Ongoing SEO | SEO Prices

No matter how great a website you have, it does not help you unless it can be found. Sure, people can find you online searching for your company name, but what about new customers looking for "your service in your city".

If your website is not on the first page of of a search results, the fact is that you probably will not be found.

Everyone wants to see their site on Google's first page for their most popular search term. You should be aware of more than what someone promises to do for you. You should consider if a SEO company is reputable and if they are looking out for your best interest. There are some optimization tactics that can actually get your website removed from Google's index.

Providing clients search rankings results as well as keeping in mind the long term best interest of your website rankings is our goal.

Our SEO Philosophy: Ethical SEO

We practice ethical or white hat search engine optimization. We believe that working with you to make your website the best it can be and correcting fundamental SEO mistakes are an essential foundation on which to build Google, Yahoo and Bing rankings.

You would not put a new coat of paint on a rusty car. First you would take care of the rust problem and only then apply paint. In the same way, we believe that fundamental website issues like duplicate content, poor URLs or an over reliance on flash all should be fixed before you invest heavily in SEO. IMAVEX has developed its own SEO friendly content management system which is one reason many clients use us. Making sure the basics are taken care of (and can be taken care of) is a large piece of the puzzle.

If you do not take care of the basics, paying someone to get your site large numbers of poor quality links is not a good long term solution. Although your rankings may spike higher in the short term, fixing fundamental problems is needed to support healthy long term ranking success. We want to address the source of your website SEO problem and then begin to build a well rounded campaign. When building on a good foundation the affect of each link you do get is much greater.

Custom Website Optimization Process

Each SEO plan is custom developed depending on your current website SEO health, your specific goals and marketplace competition.

• Website Evaluation - looking at your current site we will be able to tell how healthy your website's optimization is. Get a free SEO evaluation today.


• Competition Analysis - to be number one in a search result you must only do better than the person currently in position one. Analyzing how well your competition is performing SEO will provide us with a measuring stick that will tell us how much work needs to be done.


• Keyword Consultation - we will sit down with you and help you choose the keywords that make most sense for you. We will take into consideration your goals and also set expectations for the campaign.


• Content Optimization - the next step is to optimize the content of your website. This is the most straightforward part of the campaign.


• Code Optimization - this step is where we insert your metadata including titles, descriptions, keywords, and make sure that your HTML is clean from irrelevant and SEO diluting code.


• Site Map Creation - we will create both a site map on your site and a dynamic site map that will daily feed to Google, Bing and Yahoo.


• Search Engine and Directory Submission - after your website is optimized with great content we will send your web pages to the search engines to be crawled and indexed. In addition we will also begin to submit your site to important directories providing quality links to your site.

Ongoing Optimization

After your initial SEO setup is complete we will track your progress, rankings, and which terms your website is being viewed from.

As new content is added to the website and goals are achieved we will continue to expand the number of pages and keyword phrases being targeted.

We will continue to add additional links to your website from relevant and quality sources as needed.

You can also expect monthly or quarterly reports (depending on your preference) to outline the key success factors for your campaign. We want to be accountable and transparent about the effort we have put into the campaign and the results we are seeing.

SEO Prices

Each campaign will receive a comprehensive website and marketplace evaluation, because these are the two biggest factors determining the effort involved in the campaign.

Each ongoing SEO campaign is completely custom and will vary depending on your goals. Due to each campaign being different, the pricing for each client will also vary. The price we recommend will be determined by the effort we foresee to get your website into a profitable position. It would be better to spend more and get great results than spend too little and never see any return on your investment.

There are two times to start doing SEO, before your competition or after. Allow us to do an marketplace SEO evaluation to see the opportunities and estimated cost for improvement in your marketplace.

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To Guaranteed Search Engine Placement ...

With optimization there are no guarantees. A great article from Google you should read before choosing an SEO company explains (within the "What are some things to look out for section") that you should avoid any SEO promising rankings.

The only sure way to guarantee immediate search engine placement is to engage in pay-per-click (PPC) search engine advertising.

Our Google Adwords certified team will be able to help you know before hand whether or not a pay-per-click campaign is right for you.

Find out if you are a good candidate for pay-per-click marketing and search engine marketing.