Imavex Does Live Streaming to Roku and iOS

April 14th 2011 -

If you’ve always dreamed of having your own live Roku channel, now’s your chance. Limelight customer imavex has launched a service with encoding partner Kulabyte for live content streaming to Roku boxes and Apple iOS devices. And in true imavex fashion, the company is already working across a number of verticals to make live, cross-platform HD streaming an affordable reality. Think retail, sports, health, and more. In a press release at NAB this week,imavex specifically announced a new deal with Social Streaming Systems, which specializes in creating web TV stations. But there’s more customer news on the way. Not to mention news of expanding platform support.

The big benefit of the imavex solution is that it builds a central hub for companies and organizations to syndicate content out to multiple platforms. Until now, the service has only supported video-on-demand delivery, but after working closely with Limelight (using Limelight HTTP delivery services and Limelight REACH),imavex has added live event and live 24/7 programming to the mix.

And now the fun part. Just imagine how this service can be used. Retail chains can more easily broadcast content to TVs in their stores. Corporations can stream user conferences or training sessions on a private Roku channel. And sports organizations can reach fans everywhere with live games and events, all beautifully rendered on the big-screen HD TV.

For the customers imavex is working with now, there are two main drivers for launching live IP-based content. One is the desire to create a recurring revenue model based on content subscription fees from association members, consumers, etc. The other is to get off of satellite television and move to the more flexible, cost-effective, and user-accessible IPTV platform.

Stay tuned for more imavex news soon… here and on your Roku.