Client Spotlight: Dominion Dealer Solutions

May 30th 2012 -

Earlier this year, multiple automotive industry companies including Autobase, Dealer Specialties, Dealerskins (and more!) merged into a single auto dealer marketing company, under the parent company Dominion Enterprises, called Dominion Dealer Solutions.

Dominion Dealer Solutions launched their new website representing the new combined company in early 2012. Dominion Dealer Solutions covers virtually every aspect of a dealership's needs including marketing, lead nurturing (customer relationship management), inventory data and more.

The new company is divided into the main sections of customer relationship management (CRM), marketing (websites, email, mobile, reputation management), and inventory solutions (analytics, photo services, reporting). Dominion Dealer Solutions can be a one-stop-shop for your dealership's needs. The unique ability to have all these solutions within one company makes Dominion Dealer Solutions a great choice for dealerships.

imavex is pleased to have had the opportunity to consolidate all eight separate websites during the transition in accordance with Google's recommended guidelines for the best possible transition in terms of search engine optimization.

In addition to website design and SEO setup, imavex is now managing the pay-per-click campaign for Dominion Dealer Solutions to help drive qualified customers to the website.

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and, inventory management analytic including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. For more information, visit www.drivedominion.com.

Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. Headquartered in Norfolk, Va., with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit www.dominionenterprises.com.

About imavex

Imavex, LLC (www.imavex.com) is a leading provider of interactive, highly effective Internet marketing solutions specializing in LIVE and video-on-demand streaming as well as website design and content management. imavex helps organizations promote and generate new business through search engine marketing and search engine optimization by utilizing pay-per-click advertising and optimizing websites and video for search engines. imavex is a Google AdWords qualified company utilizing the latest in tracking tools to understand and improve Internet marketing campaigns. More than 1,400 organizations around the world utilize imavex.