Google+ isnít very old, but is starting to make some noise as a popular social media network. It didnít have the impact Pinterest did, but Google+ has been making several updates and with Facebook Timeline they have put a huge focus on sharing images and video. They have also integrated with Google+ Local, which used to be called Google Places, and now has Google Events that allows you to create events and invite friends and family.
One thing Google+ has struggled with is mobile. The iPhone app is decent, at best, and there isnít an iPad app. Until now. Today Google announced that the next Google+ app update will support iPad. That is big not only for the site, but for the users that spend a lot of time on his or her iPad. I am on mine every day, and will use Google+ more now that there is an iPad app.
Facebook, while still the most popular social network out there with over 910 million users, still doesnít have a grip on mobile. Their iPhone and iPad apps are horrible, and are nearly impossible to use. They take forever to load and donít offer the same flexibility as the website. The app is so bad that I usually just open Safari and use the website when checking up on my friends. The mobile website isnít much better, but is a lot easier to use than the app.
Google+ has a chance to steal some users if they can nail the mobile piece. I have some friends who recently left Facebook, yet are running a pretty active Google+ campaign. If nothing else, Google+ is powered by Google and will (has already started to) affect your search results. Whether you are using the service to create events or using Hangouts to communicate with your friends from all over the globe, Google+ is making a lot of noise and this recent announcement to bring the solution to iPad is just another drop in the bucket for an up and coming social media success.