“Imavex has identified (marketing) areas that we haven’t thought about. They’ve seen growth potential in us and helped us craft our image.”
At the heart of this industrial giant is a pride for hometown roots where all products are developed, engineered, and produced in Lebanon, Indiana.
Z-Spray has built its brand from the ground up, constantly evolving, pushing the innovative limits, listening to its customers, and staying true to one promise through the years: to never compromise on quality. Leveraging their position as a trailblazer in the lawn care industry, Z-Spray is committed to efficiency and building equipment to help their customers transform their green spaces.
Z-Spray initially developed a relationship with Imavex out of their need for a responsive website that would visually communicate their passion and expertise behind their business. They wanted to connect with their audience and convert those connections into tangible business results. Since the completion of their site in 2014, Z-Spray has increased website traffic by 19% through responsive design, quality search engine optimization, and pay-per-click digital marketing services.
Through a continued exploration and identification of Z-Spray’s goals, Imavex uncovered a need for the simplification of the complex. Because of the highly technical details that mark Z-Spray’s products, Imavex was tasked with the quick, visual communication of details that help customers choose Z-Spray over competitors. Out of this, a series of technical product videos was born. Soon after, Z-Spray sought out Imavex to tell their brand story through unique, invigorating messaging and help stylize, rather than just show, their products.
Though the personality of Z-Spray was there all along, Imavex helps to creatively cultivate the “why” behind the “what”, re-engage old customers, and engage an entirely new profile of clients.