Blog

  • How Businesses Can Use Hyperlapse from Instagram

    How Businesses Can Use Hyperlapse from Instagram

    September 10, 2014

    Recently, Instagram introduced a new app called Hyperlapse. Hyperlpase provides users a simple and easy way to create high speed time lapse videos right from your iPhone. (Android app not available yet...

  • Should I Pay For Search Engine Traffic?

    Should I Pay For Search Engine Traffic?

    August 05, 2014

    Cost is the single biggest concern people have when considering investing in paid search marketing. "Google Adwords costs too much” or "I just want the free traffic” are excuses that I regularly hear from...

  • Which is better? PPC / SEM or SEO?

    Which is better? PPC / SEM or SEO?

    August 04, 2014

    The answer to this question is not cut and dry. Every business and marketplace that an organization will operate within is different, so the answers aren't black and white, but different shades of gray....

  • Serve Noblesville 2014

    Serve Noblesville 2014

    July 01, 2014

    For the last two years, we’ve partnered with Serve Noblesville, a week-long volunteer event here in Noblesville, Indiana, to donate some good old fashioned elbow grease to people in our community who have...

  • Imavex creates unique website for Pippa Mann to support Susan...

    Imavex creates unique website for Pippa Mann to support Susan...

    May 08, 2014

    Utilizing the international platform of the Indianapolis 500 to raise awareness and funds for the fight against breast cancer, experienced digital marketing firm selected to close the loop for online donations.Indianapolis...

  • 5 Ways To Improve Your Local Search Rankings

    5 Ways To Improve Your Local Search Rankings

    January 30, 2014

    This year, like every year in the SEO industry, there were many changes and improvements from Google. From the growing importance of Google+, algorithm changes, and encrypted search, it’s a lot to keep...

  • Examining Our Vision

    Examining Our Vision

    January 20, 2014

    “The unexamined life is not worth living.” - Socrates You have certainly felt it on a grey Tuesday morning, dragging yourself into your place of work with the nagging question in your gut, “What am...

  • The Holiday Workflow

    The Holiday Workflow

    December 18, 2013

    This time of year always seems to fly by with all the Holiday activities going on. This is also the time of year when most people use up their PTO time. It can be difficult to know who will be in the office...

  • New Website Domain Names Coming Soon

    New Website Domain Names Coming Soon

    November 01, 2013

    As a professional who is engaged in managing your organizations online presence, you have probably heard about the upcoming launch of new website addresses (AKA - Top Level Domains or TLDs) that the Internet...

  • What Google is Hiding and What to Do About It

    What Google is Hiding and What to Do About It

    October 22, 2013

    Like it or hate it, the Internet marketing space is an ecosystem with an 800 pound gorilla. That 800 pound gorilla is Google and it has been hiding something from you. Google is hiding keyword referral...

  • Bring Your Google+ Page To Life

    Bring Your Google+ Page To Life

    June 27, 2013

    Google+ is still the new kid on the block in terms of social media sites, but is still a site that we recommend you pay attention to. Google+ is Google’s answer to social media, and if you are already...

  • What To Consider When You Want Your Logo Designed

    What To Consider When You Want Your Logo Designed

    April 29, 2013

    Every business has a logo, but not every business has a GREAT logo. Your logo does not dictate the success of your organization. It can, however, help contribute to your company's prosperity. A great...

  • Google Chrome's World Wide Maze

    Google Chrome's World Wide Maze

    March 21, 2013

    What is it? The Chrome Experiment team has created Google Chrome’s World Wide Maze. This is a marble type maze game that allows you to use your smartphone as a controller for your computer screen. How...

  • Google+ Cover Photos & Other Updates

    Google+ Cover Photos & Other Updates

    March 18, 2013

    The next time you visit your Google+ profile page, your old header image will now stretch the entire width of the page. The old image size was 869x180. Google+ will prompt you to update your cover photo....

  • Don't Clutter Your Homepage

    Don't Clutter Your Homepage

    March 06, 2013

    Introduction Let’s get down to it. It’s hard to find anything in clutter. Because of my lack of organization at home, I have to sift through a desk full of stuff I probably don’t really need only to...

  • What is Google+?

    What is Google+?

    February 13, 2013

    Over the years, social media has become a vital piece of the online marketing pie. Your website should be the foundation of all you do online, and is the only place where you own your brand online. But...

  • What is Responsive Web Design?

    What is Responsive Web Design?

    January 21, 2013

    Introduction Responsive web design, also referred to as RWD, is becoming more and more relevant in the internet world. With the use of mobile and tablet devices on the rise (1 in 8 U.S. internet page...

  • SEM in the New Year

    SEM in the New Year

    January 17, 2013

    Whether it feels different or not, everyone knows that a new year signals a reset when it comes to goals and expectations. It’s a great time to reflect on what’s happened in the last 365 days and dream...

  • What Can Our Company Teach a High School Student?

    What Can Our Company Teach a High School Student?

    January 11, 2013

    This week we have an intern in the office learning about imavex and the working world. This intern is a 17-year-old high school student. He was mostly interested in our video production department but...

  • Tips for Creating a Mobile Website

    Tips for Creating a Mobile Website

    December 11, 2012

    Remember This is Not Your Full SitePick 5 to 7 pages and use those to generate leads and entice the customer to contact you or check out your full site. You do not want them to get information overload...

  • System Update: Blog Sub-Categories

    System Update: Blog Sub-Categories

    November 20, 2012

    We recently added another new feature to our blog manager, sub-categories! This is something we have been excited to add to our blog. You are now able to add sub-categories to existing categories on your...

  • I'm New Here

    I'm New Here

    November 06, 2012

    I'm the newest designer to join imavex, and as a new employee, I've been asked to write on the subject. It makes sense, right?I'll start by sharing my background. I graduated in April of 2011 with a BA...

  • System Updates: Blog Manager

    System Updates: Blog Manager

    November 05, 2012

    We recently made some great updates to our blog functionality. We now have recent posts, categories and sub categories and monthly archives. You can see in the image below that we have added the right...

  • Facebook Timeline Updates

    Facebook Timeline Updates

    October 24, 2012

    As you remember, we recently talked about the new Twitter header photo. This week I want to discuss some changes to Facebook, including Timeline and your cover (very similar to the new Twitter header photo)...

  • Twitter Redesign: Twitter Header Photo

    Twitter Redesign: Twitter Header Photo

    October 09, 2012

    Twitter has made some recent updates that will affect your profile page. These changes affect what a user sees on his or her computer as well, and more importantly, on mobile devices. Only 13% of Twitter...

  • How to Respond to Negative Comments on Yelp

    How to Respond to Negative Comments on Yelp

    September 24, 2012

    People are crazy. Let's nail that down first. You know you have your moments too. You know those days, when you didn't get enough sleep, you have a head cold, you bounced a check at the Pet Store for Fluffy,...

  • Imavex Website Scavenger Hunt

    Imavex Website Scavenger Hunt

    September 17, 2012

    What is this? With the launch of our new website we want to get our clients and peers comfortable with the new layout. To do this we have decided to do a website scavenger hunt! What we will do is post...

  • System Updates: Blog Manager and Form Manager

    System Updates: Blog Manager and Form Manager

    August 31, 2012

    As always we strive to bring the best products to our clients. As a result of this we are constantly updating our system to keep up with new technology and for a better user experience.Blog Update:We added...

  • How Do I Grow My Email Database? How Do I Keep My Subscribers?

    How Do I Grow My Email Database? How Do I Keep My Subscribers?

    August 16, 2012

    Email is one of the easiest, most affordable ways of communicating with your customers, and it remains the most effective. It allows you to interject into their day with your urgent messages, specials,...

  • Your Best Method of Reputation Management

    Your Best Method of Reputation Management

    August 13, 2012

    Before you spend a big wad of cash on some reputation management company or create some cheese ball scheme to give away free hot dogs in exchange for a ravingly false review on Google or Yelp, you might...

  • Creepy Good Results With Remarketing Deck

    Creepy Good Results With Remarketing Deck

    August 11, 2012

    The deck from our SEM Account Manager, Steve Hill's remarketing presentation at the 2012 Blog Indiana conference is now available. Please click the link below to download this PDF File.Creepy Good Results...

  • What Every Local Business Ought to Do About Google+

    What Every Local Business Ought to Do About Google+

    August 10, 2012

    Hot off the Google press is another big change affecting local SEO and Google+. What this means for you? It is time to pay attention to Google+. How We Got Here ... It has been called a lot of things...

  • Google Makes Image Search Ads Easier To Use

    Google Makes Image Search Ads Easier To Use

    August 09, 2012

    Late last month, Google Adwords began making it easier for advertisers to leverage a relatively new (or at least under-utilized) feature known as Image Search Ads. This feature represents a sort of hybrid...

  • Which social media sites are right for your business?

    Which social media sites are right for your business?

    August 09, 2012

    With so many different social media sites available these days it is hard to tell which ones are right for your business. In most cases it can be overwhelming to decide which ones to use. Below I have...

  • Eurochannel Partners With imavex; Launches European Movies, Series...

    Eurochannel Partners With imavex; Launches European Movies, Series...

    August 02, 2012

    INDIANAPOLIS, August 2, 2012 - Eurochannel today announced that it has partnered with imavex to expand its reach and enter the Internet TV space with the launch of Eurochannel.TV for Google TV and...

  • Video in email. It's a really good idea, but why?

    Video in email. It's a really good idea, but why?

    July 25, 2012

    Video in email increases open and click-thru rates, customer engagement, and can help you grow your email database.Have you received an email with a video? If you haven't it probably won't be long until...

  • Why It's Time to Use Yelp for Local SEO

    Why It's Time to Use Yelp for Local SEO

    July 24, 2012

    Apple has begun to sever it's relationship with Google Maps by announcing their own "Apple Maps" to be released on iOS 6 devices. Included in this move, no more Google Local business listings showing up...

  • Introducing New Yahoo! CEO Marissa Mayer

    Introducing New Yahoo! CEO Marissa Mayer

    July 17, 2012

    Marissa Mayer is responsible for what you see when you do a Google search. She has had a hand on Google, Google Maps, Google Images… pretty much all things Google. She, while working for Google was responsible...

  • Crescent Project: The Sahara Challenge

    Crescent Project: The Sahara Challenge

    July 16, 2012

    We recently started working with the Crescent Project. imavex will be doing all of their video production and are in the process of putting a marketing plan together for them that will include a custom...

  • iPhone Tips & Tricks

    iPhone Tips & Tricks

    July 11, 2012

    Do you have an iPhone? Earlier today I was reading a blog post about tips and tricks for the iPhone. It included 25 tips and tricks, some I had no idea you could do. For example turning iBooks into audio...

  • Google+ Adds iPad Support

    Google+ Adds iPad Support

    July 10, 2012

    Google+ isn’t very old, but is starting to make some noise as a popular social media network. It didn’t have the impact Pinterest did, but Google+ has been making several updates and with Facebook Timeline...

  • How to Setup Google Author for Your Blog or Webpage

    How to Setup Google Author for Your Blog or Webpage

    July 05, 2012

    Recently, I posted about how online authorship markup, particularly through Google authorship is going to be a game changer in organic and social marketing.  That last post did not get deep into...

  • Rare HTML Tags

    Rare HTML Tags

    July 03, 2012

    Earlier today I was reading a blog post about rare HTML tags. The post was titled 10 Rare HTML Tags You Really Should Know. I was not familiar with Nettuts+, but based on this blog post and some of their...

  • The Rise of Online Authorship

    The Rise of Online Authorship

    June 19, 2012

    It was the best of times, it was the worst of times ... to be an online author. It was a time when brilliant individuals could publish content at will. It was a time when complete idiots could publish...

  • Google+Local and their future local and SMB strategies have major...

    Google+Local and their future local and SMB strategies have major...

    June 05, 2012

    Having been in the local search space since 1999, I have seen a lot of different attempts by many companies to take advantage of this local land grab, with almost all of them under performing. That said,...

  • Skateboarding Across Indiana

    Skateboarding Across Indiana

    June 04, 2012

    Making a positive impact in our world and within our own community is important to the team at IMAVEX. Our annual golf outing, the Show Hope Golf Marathon, in the fall raises thousands of dollars each...

  • Reaching Your Past Website Visitors With Remarketing

    Reaching Your Past Website Visitors With Remarketing

    June 01, 2012

    Imagine someone coming to your website and almost picking up the phone to call or completing that contact form or almost clicking that "complete order" button in the store checkout....

  • Bayside Resort Golf Club Launches New Site

    Bayside Resort Golf Club Launches New Site

    May 23, 2012

    Last week IMAVEX launched a new website for Bayside Resort & Golf Club. This is a Troon Prive club and is one of the three courses in the Carl Freeman Golf portfolio. We recently launched the other two...

  • Sleep Xpressions Launches New Site

    Sleep Xpressions Launches New Site

    May 21, 2012

    Sleep Xpressions came to us as Mattress Closeout Store. They changed their name to improve their overall brand image. They wanted to be viewed as a more upscale business and thought the name change would...

  • Partner Spotlight: imavex launches a WordPress Plugin for STREAMOTOR

    Partner Spotlight: imavex launches a WordPress Plugin for STREAMOTOR

    May 16, 2012

    A couple of weeks ago we released a WordPress plugin for

  • Enhancements: Event Pages within ClubWorksite

    Enhancements: Event Pages within ClubWorksite

    May 15, 2012

    For our clients using the ClubWorksite content management system, we have added some enhancements to events.php. Not all of our clients will use the events functionality, but for those of you who do these...

  • 2012 Crittenden Golf Conference: Speakers, Sessions, & Agenda

    2012 Crittenden Golf Conference: Speakers, Sessions, & Agenda

    May 15, 2012

    We have been going to and sponsoring the Crittenden Golf Conference for a few years now, and are always excited to be involved with such a great group of people. Each year they bring together the best...

  • Mira Winners Take Home Honors

    Mira Winners Take Home Honors

    May 14, 2012

    INDIANAPOLIS, Ind. — TechPoint, Indiana’s technology growth initiative, recognized the state’s high-tech success stories during its 13th annual Mira Awards gala presented by BKD CPAs & Advisors at the...

  • Brands of the World: Critiquing Logos

    Brands of the World: Critiquing Logos

    May 14, 2012

    Last week I was messing around on Brands of the World. Brands of the World is a sweet logo site that allows you to look at and download logos. I have never not found a logo I was looking for on there....

  • Facebook: 901 Million Users Strong

    Facebook: 901 Million Users Strong

    April 23, 2012

    Facebook has hit 901 million users. That is a BIG deal for Facebook… and for social media in general. I guess it goes without saying, social media isn’t going anywhere. On Monday, April 23rd, 2012 Facebook...

  • How can you use Pinterest for your business?

    How can you use Pinterest for your business?

    April 20, 2012

    Pinterest is the latest social media platform that has taken over. Most people see it as a site for women to plan weddings, outfits and dream homes. Well it turns out there is more to it than that. Many...

  • Excessively Using Exclamation Points!!!!!!

    Excessively Using Exclamation Points!!!!!!

    April 05, 2012

    Earlier today, Greg Sorvig (@gsorvig) posted a message on Twitter that said, "Pet peeve: The use of exclamation points (especially more than one) on corporate blog titles and in tweets." I replied with,...

  • 2012 IndyCar: Ed Carpenter Racing Launches New Team Website Today

    2012 IndyCar: Ed Carpenter Racing Launches New Team Website Today

    March 22, 2012

    Ed Carpenter Racing, the newest entrant in the IZOD IndyCar Series, is set for its racing debut this weekend in the streets of St. Petersburg, Florida, and the organization today launched its new website...

  • PCMag.com: Top 10 iPad Apps

    PCMag.com: Top 10 iPad Apps

    March 21, 2012

    PCMAg.com recently released the 100 best iPad apps. I didn’t go through them all, but I was interested in seeing the top 10. Below I will mention and discuss the top 10: Facebook for iPad – Free With...

  • Introducing Mobile Promoted Tweets

    Introducing Mobile Promoted Tweets

    March 20, 2012

    Twitter has rolled out promoted tweets on mobile devices. They did this a few months ago on the website, but with less than 13% of all Twitter users actually using the website, there was an obvious need...

  • Indy Execs Night Out

    Indy Execs Night Out

    March 19, 2012

    Steve Burzynski, Brady Whitesel, and Shane Trowbridge participated in the Indy Execs Night Out at the Dallara factory in Speedway, Indiana. It was an exciting of seeing the new Dallara DW12 cars. IMAVEX...

  • Happy Friday: Orange Leaf Frozen Yogurt

    Happy Friday: Orange Leaf Frozen Yogurt

    March 09, 2012

    Happy Friday everyone! This morning we got an email from our Director of Business Operations. I had no idea he was a poet. Read this and tell me you don't want to join us at Orange Leaf Frozen Yogurt for...

  • Smashing Magazine March Desktop Calendar

    Smashing Magazine March Desktop Calendar

    March 05, 2012

    Every month the folks over at Smashing Magazine share a collection of artistic desktop calendars. Some are cute... others funny. But they are always neat to see. They supply these high-resolution calendars...

  • 12 Free Text Editors

    12 Free Text Editors

    February 22, 2012

    Earlier today I was looking for a new text editor for my computer. I have Microsoft Word, but I was looking for something that allowed me to write in rich text, sans the styles. For instance, if you copy...

  • More Pictures From Faith In Deeds USA

    More Pictures From Faith In Deeds USA

    February 20, 2012

    Over the weekend we got some new pictures from Faith In Deeds USA. You will remember last year we played 100 holes of golf to help raise money for Faith In Deeds. Thanks to all your donations for helping...

  • Blog Response: 10 Tips For Creating Killer Social Content

    Blog Response: 10 Tips For Creating Killer Social Content

    February 15, 2012

    Earlier this week, I read a blog post about the titled the 10 Tips For Creating Killer Social Content. Since we run several social media campaigns here at IMAVEX, including Facebook, Twitter, YouTube and...

  • What are the criteria for partnership?

    What are the criteria for partnership?

    February 10, 2012

    We recently applied for a YouTube partnership. We have been posting a ton of videos on our YouTube channel, and with the recent success of our Greg Jones proposal video, we are just looking for more ways...

  • Ezic Expands Team to Support Growing Reseller Presence

    Ezic Expands Team to Support Growing Reseller Presence

    February 07, 2012

    CHICAGO, Feb. 7, 2012 - Ezic, Inc., a leading provider of high-performance, private-label payment solutions, announced the expansion of its Business Development, Software Development and Marketing teams. David...

  • How to Develop a Privacy Policy For Your Website

    How to Develop a Privacy Policy For Your Website

    February 06, 2012

    It does not matter if the site visitors read the terms and conditions, companies can not and should not, overlook the creation of policies that set out how their information will be used. Businesses face...

  • Are Your Tweets In Danger of Censorship?

    Are Your Tweets In Danger of Censorship?

    February 01, 2012

    Last week, Twitter announced through their blog that they would be reactively censoring users’ tweets in specific countries if requested by the proper authorities. Twitter acknowledged that some countries...

  • 2011 PGA Golf Professional of the Year - Chip Essig

    2011 PGA Golf Professional of the Year - Chip Essig

    January 31, 2012

    Every year we head down to Orlando for the PGA Merchandise Show. We usually setup in the Golf Business Network Clubhouse, and spend our time meeting with clients, potential clients, and checking out all...

  • How the Super Bowl is using Social Media

    How the Super Bowl is using Social Media

    January 26, 2012

    This year the Super Bowl XLVI will have the first-ever social media command center. A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other...

  • Free Live Webcast for USHL/NHL Top Prospects Game - LIVE ON ROKU

    Free Live Webcast for USHL/NHL Top Prospects Game - LIVE ON ROKU

    January 24, 2012

    The United States Hockey League announced today that the 2012 USHL/NHL Top Prospects Game presented by CCM will present a free online broadcast delivered live on FASTHockey, the USHL’s exclusive online...

  • How A Golf Course Benefits From Online Advertising

    How A Golf Course Benefits From Online Advertising

    January 23, 2012

    Online advertising is quickly changing from an optional form of reaching consumers with marketing messages to the dominant medium for advertisements. In fact, eMarketer, a well-known research firm, expects...

  • Sorting Out Clicks, Impressions & More for Successful SEM

    Sorting Out Clicks, Impressions & More for Successful SEM

    January 19, 2012

    Navigating the data that a search engine marketing (SEM) campaign produces can be a little tricky for those who don’t have much experience with it or simply don’t have much time to learn about it. Even...

  • iPad 3 Rumors

    iPad 3 Rumors

    January 18, 2012

    Why are people getting excited over the iPad 3? There wasn’t much difference between the first iPad and the iPad 2. There isn’t much more you can do. Sure, they added a camera. Do you really want to be...

  • The Super Bowl & Shazam

    The Super Bowl & Shazam

    January 13, 2012

    Shazam now identifies ads and uses its app to direct users into a branded interaction on television. Shazam was featured in one Super Bowl ad in 2010. "Last year, no one would bet their Super Bowl spot...

  • The Roku Streaming Stick

    The Roku Streaming Stick

    January 09, 2012

    The Roku Streaming Stick is a little USB stick that packs a processor, memory, software and Wi-Fi to virtually transform your regular old television into a smart TV. The Streaming Stick give you access...

  • Bright Light Visual Communications Website Launch

    Bright Light Visual Communications Website Launch

    January 06, 2012

    We love seeing new websites go live. The Bright Light Visual Communications website was fun too. On the home page you will see HUGE rotating images. Click the image… a video plays! That is a huge focus...

  • Changes To YouTube That Can Help Your Business

    Changes To YouTube That Can Help Your Business

    January 05, 2012

    YouTube has changed their homepage design; it now looks much more clean and modern. They have also rearranged some things. Instead of showcasing the most popular and trending videos on the website, YouTube...

  • Hold A Virtual Party

    Hold A Virtual Party

    January 04, 2012

    We use GoToMeeting and Skype all the time here at IMAVEX. We use it for presenting demos to clients as well as sharing our screen (and sometimes sharing the clients' screen) so that we can tackle issues...

  • 9 Odd Interview Questions

    9 Odd Interview Questions

    December 28, 2011

    Today on Mashable I read a post called The 9 Oddest Job Interview Questions Asked at Tech Companies in 2011. Before I even read the article, I knew I wanted to write a blog about this. I wanted to answer...

  • Top Social Games of 2011

    Top Social Games of 2011

    December 22, 2011

    I don’t play a lot of games online, but I have a bunch of friends who do. From Angry Birds to Mafia Wars, they are always talking about online gaming. I do play some games online… but on my 360. Yesterday,...

  • Norman Love Confections - Artistry in Fine Gourmet Chocolate

    Norman Love Confections - Artistry in Fine Gourmet Chocolate

    December 19, 2011

    Last week, one of our clients sent over some chocolates. The candy is from Norman Love Confections, and our team tore through them. There were several chocolates in there, but at first we didn’t know what...

  • What is a wireframe?

    What is a wireframe?

    December 16, 2011

    What is a wireframe? A wireframe is a "blueprint" of your new website. The wireframe consists of lines, boxes, words, and sometimes descriptions. The wireframe is your new website without the "pretty...

  • Stable. Reliable. Secure.

    Stable. Reliable. Secure.

    December 15, 2011

    Dear Valued IMAVEX Customer, We are committed to providing you with the most stable, reliable, secure, and best performing website and internet technology available, which is why our team has been working...

  • Cutting the Cord: Roku Player

    Cutting the Cord: Roku Player

    December 13, 2011

    So I bought a Roku. I finally did it. We already have an Apple TV at home, but I finally pulled the trigger and bought another set-top box. The Apple TV is on the TV in the living room, and I wanted (maybe...

  • Meet Roku - The Best Seller

    Meet Roku - The Best Seller

    December 12, 2011

    Meet Roku. This little box that streams tons of entertainment instantly to your TV, without a PC. So easy, no wonder it's the best selling streaming player ever! Want to buy a Roku? We have a few...

  • 2011 Top Twitter Trending Topics

    2011 Top Twitter Trending Topics

    December 06, 2011

    2011 was a big year for Twitter. The service is quickly becoming one of the most popular social networking sites, with over 100 million active users. An active user, on Twitter, is someone that logs on...

  • Tracking Clicks on Ads With Google Analytics

    Tracking Clicks on Ads With Google Analytics

    November 23, 2011

    As the importance of having valuable content on websites continues to increase, the demand for advertising space on those sites grows. Advertisers want to get their messages in front of people in the most...

  • What's your password?

    What's your password?

    November 23, 2011

    What’s your password? Fine, you don’t have to tell me. But I did read an article this morning about the 25 worst passwords. It’s funny to me, really, that the most used password is… "password". Most...

  • Will SEO Ever Die?

    Will SEO Ever Die?

    November 22, 2011

    Every time a new technology appears or Google makes an aggressive algorithm update, someone, sometimes many someones say, "SEO is Dead". It happened with the advent of search personalization, the Panda...

  • CRAVE DAYLIGHT: Warm, Light, & Luscious

    CRAVE DAYLIGHT: Warm, Light, & Luscious

    November 22, 2011

    It's raining here in Noblesville, but the sun is shining in the IMAVEX kitchen! The weather has been horrible lately, with cold weather and rain moving in for a wet and chilly fall. (The sun is supposed...

  • Streaming Media East 2012: The Business & Technology Of Online...

    Streaming Media East 2012: The Business & Technology Of Online...

    November 21, 2011

    May 15-16, 2012 - (Preconference Workshops: Monday, May 14) Hilton New York • New York, NY With more than 100 speakers across 30 sessions, Streaming Media East is still the one online video show that...

  • The Archivist: Save & Analyze Tweets

    The Archivist: Save & Analyze Tweets

    November 18, 2011

    Are you on Twitter? There are currently over 210 million accounts on Twitter, with 30,000 new accounts being added every day. Out of those 210 million accounts 100 million of them are active, meaning...

  • Walmart Envisions In-Store Social Network for Shoppers

    Walmart Envisions In-Store Social Network for Shoppers

    November 17, 2011

    Walmart’s research department, @WalmartLabs, is working on creating a social network for the chain’s stores. Two hundred million customers visit Walmart every week but there is no easy way for them to...

  • 2011 Indianapolis Prayer Breakfast

    2011 Indianapolis Prayer Breakfast

    November 16, 2011

    Yesterday was the 2011 Indianapolis Prayer Breakfast. The breakfast was at the Indiana Roof Ballroom, and brought together some of the best leaders in the Circle City. Chuck Lofton was the Master of Ceremonies,...

  • CMF Text-To-Give Campaign

    CMF Text-To-Give Campaign

    November 14, 2011

    Globalscope now has 6 International campus ministries reaching college students for Christ in Mexico, Chile, Germany, Spain, England and Thailand. Globalscope is hosting a 10-day text-to-give campaign...

  • Roku Twitter Party

    Roku Twitter Party

    November 14, 2011

    POSTPONED UNTIL Friday, November 18th at 8:00 p.m. ET! Meet the Roku 2 family of streaming players! Roku is the leading streaming platform bringing entertainment to the TV, and the Roku 2 is able to...

  • Webmarketing 123's State of Digital Marketing Report

    Webmarketing 123's State of Digital Marketing Report

    November 14, 2011

    Recently Webmarketing 123 published the results to their 2011 survey on the state of digital marketing. The report included some interesting statistics about how business-to-business (B2B) and business-to-consumer...

  • imavex Holiday Video Postcards

    imavex Holiday Video Postcards

    November 09, 2011

    Make your "Holiday Greetings" more fun and personal this year with video postcards! Save stamps, envelopes, address labels, and a whole bunch of time this Holiday season. You have enough on your plate…...

  • Reaching Your Target Audience with SEM

    Reaching Your Target Audience with SEM

    November 08, 2011

    Display advertising, relative to the age of the Internet, is not a new form of marketing. People who browse the Internet, even on a casual basis, are regularly served display ads. These marketing messages...

  • U.S. Wins The Spirit for Third Time

    U.S. Wins The Spirit for Third Time

    November 07, 2011

    TRINITY, TEXAS - When you beat a field the best amateurs in the world by 10 shots, as the U.S. Team did Saturday at the sixth playing of The Spirit International at Whispering Pines Golf Club, there’s...

  • Canada Fights Off Illness, Remains Atop Leaderboard

    Canada Fights Off Illness, Remains Atop Leaderboard

    November 04, 2011

    TRINITY, TEXAS—Regardless of whether second round leader team Canada wins The Spirit International gold medal, it deserves an award for being the gutsiest team in the field.The Canadians showed resiliency...

  • IMAVEX Does Live Streaming to Roku & iOS

    IMAVEX Does Live Streaming to Roku & iOS

    November 03, 2011

    If you’ve always dreamed of having your own live Roku channel, now’s your chance. Limelight Networks customer IMAVEX has launched a service with encoding partner Kulabyte for live content streaming to...

  • The Spirit International Amateur Golf Championship - Welcome...

    The Spirit International Amateur Golf Championship - Welcome...

    October 31, 2011

    Here we are, in Texas gearing up for the 2011 The Spirit International Amateur Golf Championship. The event will take place Wednesday, November 2-5 and will feature 80 of the best amateur golfers in the...

  • Is Spotify better than iTunes?

    Is Spotify better than iTunes?

    October 28, 2011

    By now, I am sure you have heard of Spotify. Think iTunes… only free. Spotify allows users to stream pretty much anything you can think of for free. The free version does have ads, but for only $9.99 a...

  • Why Do Mobile Marketing?

    Why Do Mobile Marketing?

    October 26, 2011

    If you’re a skeptic of the power and value of mobile marketing, consider the following. During Google’s most recent earnings update, CEO Larry Page shared with investors that the company is currently on...

  • The Faith In Deeds Fisherman Story

    The Faith In Deeds Fisherman Story

    October 26, 2011

    A couple of weeks ago, I shared a blog post about the owners of Faith In Deeds ministry. IMAVEX was part of a fundraising campaign that raised money for them and their efforts. In the recent blog post...

  • Microsoft to turn Bing into Improved Search Service

    Microsoft to turn Bing into Improved Search Service

    October 24, 2011

    Microsoft plans to take Bing out of the search box and turn the engine into a service through applications it will launch in the coming weeks. Local Scout Local Scout provides a function inside Bing...

  • Looking for a Web Developer!

    Looking for a Web Developer!

    October 19, 2011

    We are looking for a new web developer to join our growing team! If you know of anyone who might be interested please send them to the link below.http://www.imavex.com/indianapolis-web-developer-job.html

  • Showing Hope: Meeting the Founders of Faith In Deeds

    Showing Hope: Meeting the Founders of Faith In Deeds

    October 14, 2011

    On October 7th 18 passionate participants played in a one-day event called "Showing Hope Golf Marathon" held at Arbor Trace Golf Club in Marion, Indiana. Each person playing in this non-traditional golf...

  • Things to look for when looking for SEO Firms

    Things to look for when looking for SEO Firms

    October 13, 2011

    Below is a list of things to look for when looking for an SEO firm: Be wary of SEO firms and web consultants or agencies that send you emails out of the blue. No one can guarantee a #1 ranking on...

  • The Importance of Good Landing Pages

    The Importance of Good Landing Pages

    October 12, 2011

    The Internet is a place of extremes. There are lots of well designed, aesthetically pleasing, and highly functional websites and lots of ugly, poorly constructed ones as well. Although there are some...

  • iPad Use vs iPhone Use

    iPad Use vs iPhone Use

    October 11, 2011

    Looks like iPads are now driving more web traffic than iPhones. That’s big news for Apple fans. This comes at a good time too, as the iPhone 4S didn’t seem to impress very many people. Granted, it’s not...

  • Introducing Google Analytics Premium

    Introducing Google Analytics Premium

    October 10, 2011

    The team at Google Analytics recently launched a brand-new, upgraded version of their platform designed to cater to the needs of corporations and other large entities that monitor and analyze their web...

  • Showing Hope Golf Marathon Participants

    Showing Hope Golf Marathon Participants

    October 07, 2011

    It is a gorgeous day here at Arbor Trace Golf Club in Marion, Indiana. They are hosting the 2011 Showing Hope Golf Marathon, where 20 players will play 100 holes of golf. You read that right... 100 holes...

  • Generating an ROI with Social Solutions

    Generating an ROI with Social Solutions

    October 06, 2011

    I know many people want to know how they can effectively find their return on investment for social media. Company’s want to know that their social media efforts are working. Some people think ROI on social...

  • Using Negative Keywords for Successful SEM

    Using Negative Keywords for Successful SEM

    October 03, 2011

    Delivering the most relevant ad connected to the most relevant landing page to the most relevant search query is the basic goal of Search Engine Marketing (SEM). Keywords are the fundamental tool marketers...

  • Why IMAVEX Content Management Systems are SEO Friendly

    Why IMAVEX Content Management Systems are SEO Friendly

    September 30, 2011

    For those of you who do not know what a CMS stands for, it is simply stands for content management system. Well, what is that? A content management system is the tools that a person can use to update his...

  • Twitter Web Analytics

    Twitter Web Analytics

    September 30, 2011

    Last week, Twitter’s Director of Business Development, April Underwood, announced that Twitter would soon launch an analytics platform for tweets. The goal of this new platform will be to allow users,...

  • Coming Home: Crittenden Golf Conference

    Coming Home: Crittenden Golf Conference

    September 29, 2011

    We are back from Phoenix, and man did we have a great trip. Zach Miller and I recently went to Phoenix, Arizona for the Crittenden Golf Conference. The conference is three days of some of the brightest...

  • Twitter to Launch Political Ads

    Twitter to Launch Political Ads

    September 23, 2011

    Twitter continues to increase its involvement in the 2012 election. Twitter will begin to sell political advertising. Five presidential campaigns have already signed up to use the new service. The ads...

  • Happy Birthday IMAVEX: Live Stream the Celebration HERE

    Happy Birthday IMAVEX: Live Stream the Celebration HERE

    September 22, 2011

    [%photo:image=http://yabba.imavex.net/imavexweb/images/Newsletter/IMS-logo.jpg;width=200%] The big day is here! We are celebrating 10 years in business today. For those of you who are unable to attend...

  • f8, Facebook’s Developer Conference

    f8, Facebook’s Developer Conference

    September 22, 2011

    WHAT: f8 is a Facebook conference that brings together developers and entrepreneurs to collaborate on the future of social technologies. Facebook engineers and the developer community will explore a variety...

  • Pandora Unleashes New Interface & Rids Tune Cap

    Pandora Unleashes New Interface & Rids Tune Cap

    September 21, 2011

    I don't know about you, but I listen to music all day long. I have a pattern, actually. In the morning I listen to the news then move into some chill/house music to prep myself for an afternoon filled...

  • Facebook Profile Updates & f8 Rumors

    Facebook Profile Updates & f8 Rumors

    September 20, 2011

    Facebook adds subscribe feature to personal profiles You can now allow people people to subscribe to your updated on your Facebook personal profile. This gives your friends control over what they see...

  • Properly Utilizing Google AdWords Vouchers

    Properly Utilizing Google AdWords Vouchers

    September 19, 2011

    Google Advertising frequently offers vouchers to businesses to get them to begin using AdWords. These vouchers, which have ranged from $75 to $100 in the past, give businesses incentives to try pay per...

  • Showing Hope Fundraising Campaign

    Showing Hope Fundraising Campaign

    September 07, 2011

    Are you ready for the Showing Hope Golf Marathon? We are getting ready to launch our 30 day fundraising campaign this Friday, September 9. Starting on Friday you will begin to raise money for the golf...

  • Move It: Measuring “Mouse Hovering”

    Move It: Measuring “Mouse Hovering”

    September 06, 2011

    The idea is that direct marketers care about click-throughs, brand marketers do not. Moat attempts to resolve that tension by tracking "mouse hovering" over an ad, which the company believes serves as...

  • Evaluating New SEM Campaign Features Without Conversion Data

    Evaluating New SEM Campaign Features Without Conversion Data

    September 02, 2011

    Internet marketers, such as myself, love trying new things with the campaigns we manage. Google in particular is really good about coming up with new features for marketers to use. Although they don’t...

  • Using Skype for Customer Service

    Using Skype for Customer Service

    September 01, 2011

    Small businesses have recently been using Skype as a customer service tool. Using Skype allows businesses to provide real-time demonstrations to clients explaining their product or service while showing...

  • Celebrate Patriot Golf Day this Labor Day Weekend

    Celebrate Patriot Golf Day this Labor Day Weekend

    August 30, 2011

    This Labor Day weekend, golf facilities nationwide will take part in the 5th annual Patriot Golf Day to benefit Folds of Honor Foundation (FHF). FHF salutes the sacrifice of fallen and disabled service...

  • Google Shuts Down Social Apps Developer Slide

    Google Shuts Down Social Apps Developer Slide

    August 29, 2011

    Slide is the social apps company that Google bought last year for $182 million dollars. Slide, founded in 2005, developed Facebook apps like SuperPoke! Pets, and Top Friends. Slide was bought by Google...

  • NOW HIRING: Web Developer

    NOW HIRING: Web Developer

    August 25, 2011

    IMAVEX, LLC (www.imavex.com) is a leading provider of interactive websites and highly effective internet marketing solutions specializing in content management systems (CMS) and video streaming that achieve...

  • Golf Marathon Participation

    Golf Marathon Participation

    August 22, 2011

    It’s that time of year again. We are getting ready for the 2011 golf marathon. This year we are supporting the Faith in Deeds Ministry. Faith in Deeds is an orphanage in India who is in desperate need...

  • Speed 2: A Mobile Perspective

    Speed 2: A Mobile Perspective

    August 17, 2011

    Last week I covered the importance of having a fast website for search engine optimization and pay per click advertising. I said that large images and rich media can slow down your website and negatively...

  • Google Mini Search Results

    Google Mini Search Results

    August 16, 2011

    Google now allows webmasters more control for how their websites appear in search results. In the past, Google displayed just a short link to pages it felt were noteworthy of a "shortcut". Google would...

  • Google Buys Motorola Mobility

    Google Buys Motorola Mobility

    August 15, 2011

    $12.5 billion is a lot of money. Looks like that is how much Google paid for Motorola Mobility. This was announced earlier today, and I about fell out of my chair when I heard the news. What’s interesting...

  • Introducing Facebook Messenger

    Introducing Facebook Messenger

    August 11, 2011

    Facebook recently released their brand new messenger application on the Android Market and Apple App Store and quickly watched it become a sensation. The application itself is relatively simple. It separates...

  • A picture is worth 1,000 words... even on Twitter.

    A picture is worth 1,000 words... even on Twitter.

    August 10, 2011

    Twitter has launched a new photo-sharing feature on the site. This photo service replaces the functionality provided by TwitPic, Yfrog, Instagram and other photo-sharing services. This allows users to...

  • Google AdWords Express: Local Online Advertising Made Easy

    Google AdWords Express: Local Online Advertising Made Easy

    August 09, 2011

    Advertising with Google through their traditional AdWords platform can be intimidating for businesses that do not have prior experience with search engine marketing (SEM). Factors that play into the success...

  • Discounted Rates on Comcast Internet Service

    Discounted Rates on Comcast Internet Service

    August 08, 2011

    Looking to save some money on your Internet access? Comcast to the rescue… they are about to roll out $10 Internet access for low-income families. The program is called Internet Essentials and will provide...

  • Crittenden Golf Conference is Getting Social

    Crittenden Golf Conference is Getting Social

    August 04, 2011

    IMAVEX is excited to be a part of the Crittenden Golf Conference. Formerly known as the Golf Inc. Conference, we have been attending these events for years. They are always someplace warm, and we have...

  • Mobile Media & the Small Business

    Mobile Media & the Small Business

    August 03, 2011

    We all know that everyone is using mobile devices like crazy these days. So how can small businesses get a piece of the action and reach customers on their cell phones? One way to look at mobile phone...

  • New Website Design: Runyon Equipment Rental

    New Website Design: Runyon Equipment Rental

    July 29, 2011

    Runyon Equipment Rental, located in Carmel Ind., has a great new state-of-the-art facility that has 25,000 square feet of indoor space and a yard that holds another 45,000 square feet of rental equipment....

  • Promoted Tweets: Twitter to Flood Your Feed

    Promoted Tweets: Twitter to Flood Your Feed

    July 28, 2011

    It was only a matter of time before Twitter started advertising. For the first few years, Twitter was running solely off investors. Something like that can't last forever... and now that the money has...

  • Flattr: The Social Way to Get Paid Online

    Flattr: The Social Way to Get Paid Online

    July 26, 2011

    Flattr is a micropayment system, or more specifically, a microdonation system. Flattr is a project started by Peter Sunde and Linus Olsson. Users are able to pay a small amount every month (minimum 2 euros)...

  • New Website Design: Chestnut Hills Golf Club

    New Website Design: Chestnut Hills Golf Club

    July 25, 2011

    Chestnut Hills Golf Club is one of Fort Wayne, Indiana’s finest public golf facilities. The 2011 season will be their 16th year for their Fuzzy Zoeller Signature Course that accommodates all playing levels. Gary...

  • Speed: The Factor Every Business Owner Should Consider When Buying...

    Speed: The Factor Every Business Owner Should Consider When Buying...

    July 22, 2011

    Picture yourself as business owner who is tired of looking at the same, boring website that you’ve had for years. When you first bought it, your website was pretty nifty. You were one of the few companies...

  • What are Facebook Vibes?

    What are Facebook Vibes?

    July 21, 2011

    Blogger Jeff Rose has published code he found from Facebook that may mean facebook is adding an app called "Facebook Vibes." Facebook Vibes is an unannounced feature that has yet to be released....

  • What is Roku?

    What is Roku?

    July 20, 2011

    I asked the man at the Dippin' Dots stand, "What is Dippin' Dots". He replied in a dull, matter of fact tone, "The future." All I wanted to know is, could I eat said "Dippin' Dots". The man at the...

  • New Website Design: My Divorce Recovery 911

    New Website Design: My Divorce Recovery 911

    July 19, 2011

    My Divorce Recovery 911 is an online divorce recovery website. They provide resources to help cope with all aspects of a divorce. The average divorce takes over a year and with My Divorce Recovery you...

  • New Research on How to Grow Social Media Leads

    New Research on How to Grow Social Media Leads

    July 18, 2011

    More frequent blog posts bring greater traffic and leads. HubSpot found that a vast majority of bloggers post once per week, with 29% only posting monthly or less. The shelf life of most content is about...

  • New Site Launch: Bridges of Poplar Creek Country Club

    New Site Launch: Bridges of Poplar Creek Country Club

    July 15, 2011

    Formerly Poplar Creek Country Club the now Bridges at Poplar Creek Country Club name change is derived from several sources. As part of a multi-million-dollar enhancement project that began in 2010, installation...

  • So tell me... what is a favicon?

    So tell me... what is a favicon?

    July 14, 2011

    Does your website have a favicon? Better yet, do you even know what a favicon is? According to Wikipedia, a favicon is short for favorites icon, also known as a shortcut icon, Web site icon, URL icon,...

  • Foursquare Now Affects Klout Influence

    Foursquare Now Affects Klout Influence

    July 13, 2011

    Klout has quickly become a popular way amongst social media enthusiasts to grade each other’s activity on sites like Twitter and Facebook. Although Klout has been subject to considerable criticism from...

  • New Website Design: National Transportation Consultants

    New Website Design: National Transportation Consultants

    July 13, 2011

    National Transportation Consultants Inc. has more than 350 years of combined experience in transportation safety, consulting and DOT compliance. They are a proud member of the National Safety Council,...

  • Final Space Shuttle Launch & Social Media

    Final Space Shuttle Launch & Social Media

    July 08, 2011

    NASA launched a space shuttle for the last time today, Friday July 8th. An estimated 1 million people watched the launch from Cape Canaveral, Fla. The Shuttle, Atlantis, is hauling a module packed...

  • New Website Design: Timbergate Golf Course

    New Website Design: Timbergate Golf Course

    July 08, 2011

    Timbergate Golf Course is one of four Indiana courses rated to be a “good value” by Golf Digest, and the only one south of Indianapolis. Timbergate is located in Edinburgh, IN just off of I-65 at exit...

  • Google Prizes: A new way to pay cash for solving problems?

    Google Prizes: A new way to pay cash for solving problems?

    July 07, 2011

    This past July 4th weekend, Google launched a brand new product, Prizes.org. The website is designed to allow users that need help solving tough questions and problems, to award cash prizes to the best...

  • New Social Networking Service: Google+

    New Social Networking Service: Google+

    July 06, 2011

    You may be familiar with the Google +1 button next to your Google search results. You click +1 to say you "like" this particular article. Before you can +1 something you need a Google profile. When you...

  • New Website Design: The Prairie Club

    New Website Design: The Prairie Club

    July 05, 2011

    We recently launched a new website for The Prairie Club. Deep in the heartland of America, on the rim of the Snake River Canyon, near Valentine, Nebraska, is The Prairie Club. Affordable access to a world...

  • Google Tries Destination URL Above Meta Description

    Google Tries Destination URL Above Meta Description

    July 01, 2011

    Whether this is launched everywhere or is a test being experienced for only certain IP locations it is difficult to tell, but regardless, Google is trying an interesting change. It seems that in a continued...

  • Website Redesign: Richter Park Golf Course

    Website Redesign: Richter Park Golf Course

    June 30, 2011

    Last month, we started working with the folks over at Richter Park Golf Course on a website redesign. They came to us wanting a fresh look, and a more user friendly experience on their site. They also...

  • Olympic Athletes are Free to Tweet

    Olympic Athletes are Free to Tweet

    June 27, 2011

    Some big news coming out of London today… it was announced today that athletes competing in the 2012 Olympic Games are free to Tweet during competition. But that’s not all… not only are they allowed...

  • Podcasts... the New Online Radio

    Podcasts... the New Online Radio

    June 27, 2011

    Podcasts are audio files that are automatically delivered directly to your computer and can be transferred to your iPod or other digital music player. It is a digital media file, which is distributed over...

  • IMAVEX Signs Deal with the World Health & Golf Association to...

    IMAVEX Signs Deal with the World Health & Golf Association to...

    June 24, 2011

    FOR IMMEDIATE RELEASE Contact: Ricky Potts IMAVEX, LLC 9615 East 148th Street Noblesville, IN Phone: 317-774-7460 http://www.imavex.com IMAVEX Signs Deal with the World Health & Golf Association...

  • Tagging Your TV: Shazam To ID Your TV

    Tagging Your TV: Shazam To ID Your TV

    June 22, 2011

    What kind of phone do you have? I ask because you need a smartphone to utilize the service that I am talking about here today. If you have a smartphone, like the iPhone, go to the iTunes app store and...

  • Location-Based: Foursquare Releases Update

    Location-Based: Foursquare Releases Update

    June 21, 2011

    Where are you right now? Hold on, I will just check foursquare. That will tell me where you are, where you have been, and a trend for me to see where you are probably going next! (That sounds creepy, but...

  • Verizon Wireless to End Unlimited Usage

    Verizon Wireless to End Unlimited Usage

    June 20, 2011

    Looks like Verizon will no longer be offering unlimited data. AT&T did away with that a few months ago, and it appears that Verizon will be following suit. The new plans will start as soon as July 7th. Plans...

  • Skype Goes Social: Adds Facebook Features

    Skype Goes Social: Adds Facebook Features

    June 20, 2011

    Looks like Skype and Facebook are starting to hold hands. With the latest release of Skype, version 5.5 (which is still in beta by the way), you will be able to experience “deep integration” with the social...

  • Google Translate: Una Breve Introducción a Soluciones de Traducción

    Google Translate: Una Breve Introducción a Soluciones de Traducción

    June 17, 2011

    Google Translate is a free translation service that provides instant translations between 57 different languages. It can translate words, sentences and web pages. When Google Translate generates a translation,...

  • Lifetime of Apps

    Lifetime of Apps

    June 16, 2011

    I recently read an article saying that apps will be dead in three to five years. I found this very interesting because I use my apps all day long. As I’m sure most smart phone users do. For example:...

  • Twitter Mathematics: Egg Avatar + Link in Mention = Report &...

    Twitter Mathematics: Egg Avatar + Link in Mention = Report &...

    June 16, 2011

    This morning I read a Tweet from Greg McMullen that said, "Time for some twitter math - Egg Avatar + Link in Mention = Report and Block". Let’s take a second to make sure we all understand what he is saying...

  • Understanding Primary & Secondary Navigation

    Understanding Primary & Secondary Navigation

    June 15, 2011

    When you go to a website, what’s the first thing you look for? Is it a call to action, allowing you to dig deeper into the site for specific elements? Or are you looking for a navigation allowing you options...

  • Social Media: Influence on Missing Persons

    Social Media: Influence on Missing Persons

    June 14, 2011

    This past week we have seen a great deal of local and national media coverage on the missing IU student Lauren Spierer. In the wake of this gut wrenching story I began to see social media posts of the...

  • Why your small business should support a charity?

    Why your small business should support a charity?

    June 13, 2011

    Most large corporations have programs for social responsibility and community involvement. This is a great idea for a small business too. What you will gain from supporting a charity or non-profit organization: The...

  • QR Codes, I see them everywhere but what are they really?

    QR Codes, I see them everywhere but what are they really?

    June 08, 2011

    QR is short for Quick Response. They have this name because a cell phone can read the code quickly. QR codes are used to take a piece of information from a transitory media and put it into your cell phone....

  • Oasis Church & Generosity Water

    Oasis Church & Generosity Water

    June 07, 2011

    IMAVEX Media Production Specialist, Shane Trowbridge has a background in working with nonprofit ministry organizations. As a matter of fact, Shane worked with Oasis Church in Los Angeles for nine years...

  • Is Your SEO Done Well or Well Done?

    Is Your SEO Done Well or Well Done?

    June 07, 2011

    Let me get you the meat right up front. (pun intended) There is a difference between a steak with just a touch of pink in the middle and steak so well done that it becomes tough and tasteless. In the...

  • New Website Design: National Transportation Consultants Inc.

    New Website Design: National Transportation Consultants Inc.

    June 06, 2011

    We recently launched a new website for National Transportation Consultants Inc. located in Noblesville, Indiana. Their mission is to meet or exceed the expectations of their clients by providing quality...

  • The Caroline Symmes Memorial Softball Challenge

    The Caroline Symmes Memorial Softball Challenge

    June 02, 2011

    We love supporting a great cause… and we have found another one right here in the Circle City. On Thursday, June 9th make sure you head down to Victory Field (home of the Indianapolis Indians) for the...

  • Understanding CAPTCHA

    Understanding CAPTCHA

    June 02, 2011

    For those of you who do not know what CAPTCHA is, here is a quick definition. CAPTCHA is a type of challenge-response test used in computing as an attempt to ensure that the response is generated by a...

  • New Website Design: Forest Greens Golf Club

    New Website Design: Forest Greens Golf Club

    May 31, 2011

    Last month we launched a new website design for Forest Greens Golf Club. Forest Greens is managed by Billy Casper Golf and is a part of the Prince William County Park Authority. Located in Triangle, Virginia...

  • New Website Design: Prince William Golf Course

    New Website Design: Prince William Golf Course

    May 25, 2011

    We recently launch a new website for Prince William Golf Course. Located in Nokesville, Virgina this course is one of Northern Virginia's most historic and player-friendly courses. They have been voted...

  • Website Redesign: Indiana Optometric Association

    Website Redesign: Indiana Optometric Association

    May 23, 2011

    Last month we redesigned a site for the Indiana Optometric Association. The new site features a much cleaner, easier to use design the puts focus on the end-user finding the information he or she came...

  • How & Why Fix Website Duplicate Content Problems

    How & Why Fix Website Duplicate Content Problems

    May 20, 2011

    One of the most prominent ways to water down your search engine ranking potential is to have duplicate content issues plaguing your website. I am not talking about nefariously duplicating the same page...

  • New Website Design: Lake of Isles

    New Website Design: Lake of Isles

    May 19, 2011

    Last month we launched a new website redesign for Lake of Isles. The facility is located in North Stonington, Connecticut and features two golf courses, the North and the South course. Lake of Isles...

  • New Website Design: Lime Media

    New Website Design: Lime Media

    May 18, 2011

    Last month we launched a new website for Lime Media. Based on the name, you would think they sell… limes. But actually they are involved with out-of-home advertising and experiential marketing services....

  • 100 Hole Golf Marathon Team Leader (Show Hope Champion)

    100 Hole Golf Marathon Team Leader (Show Hope Champion)

    May 18, 2011

    We are looking for a Show Hope Champion/Team Leader to help us in your city with a non-traditional golf fundraising event! This event has been successfully championed by volunteers two years in a row and...

  • New Website Design: Top Value Fabrics

    New Website Design: Top Value Fabrics

    May 16, 2011

    Last month we launched a new website for Top Value Fabrics. The new site is not only going to help brand the company better, but it will also allows a much greater user experience. From an informational...

  • New Website Design: Butler's Golf Course & Rock Run Inn

    New Website Design: Butler's Golf Course & Rock Run Inn

    May 12, 2011

    Last month we launched a new website for Butler’s Golf Course & Rock Run Inn, located in Elizabeth, Pennsylvania. This facility opened in 1928, and is managed by Billy Casper Golf. The facility itself...

  • Now Hiring: Search Engine Marketing Account Manager

    Now Hiring: Search Engine Marketing Account Manager

    May 12, 2011

    IMAVEX, a full service internet marketing firm in an Indianapolis northside suburb is currently searching for a dynamic professional to work in our growing Internet marketing department as a Search Engine...

  • New Website Design: Kapalua Golf Resort

    New Website Design: Kapalua Golf Resort

    May 10, 2011

    Troon Golf Management has added a few more facilities to their portfolio. One of those tracks is Kapalua Golf Resort, located on the island of Maui. The facility boasts two championship golf courses, the...

  • Sharing Content on Social Networks

    Sharing Content on Social Networks

    May 09, 2011

    Are you on Twitter? What about Facebook? Perhaps you like to read the news on popular sites like Digg and Stumbleupon. No matter what your social media habits are, we have a new solution to help you spread...

  • New Website Design: Learning Is Cool

    New Website Design: Learning Is Cool

    May 06, 2011

    Did you know that learning is cool? Learning Is Cool recently launched a website with IMAVEX. They are partnering with numerous public schools all across the United States and are working directly with...

  • New Website Design: Brett Packee & CORE Golf

    New Website Design: Brett Packee & CORE Golf

    May 04, 2011

    Last month IMAVEX launched a new website for Brett Packee. Brett lives in Illinois, and is the man behind CORE Golf. CORE is actually an acronym for "creating opportunities for reaching excellence". CORE...

  • Recognizing & Writing Links

    Recognizing & Writing Links

    May 03, 2011

    When writing content for your website, always consider linking to key pieces of verbiage. For instance, I am working on a site right now that talked about the FlightScope launch monitor. The first time...

  • STREAMOTOR Select + Mobile Package

    STREAMOTOR Select + Mobile Package

    April 29, 2011

    STREAMOTOR is a streaming video solution that allows you to manage your online video content by organizing, customizing and publishing your videos. In addition, it provides you real-time access to valuable...

  • Martin Hall Golf Launches New Site

    Martin Hall Golf Launches New Site

    April 27, 2011

    Last month we launched a new website for Martin Hall, head golf professional at Ibis Golf & Country Club. Martin came to IMAVEX looking for a way to brand himself as an instructor, and also as a way to...

  • The Royal Wedding: Don't Miss a Step

    The Royal Wedding: Don't Miss a Step

    April 26, 2011

    The Royal Wedding is coming up… are you getting excited? Prince William and Catherine Middleton are to get married at Westminster Abbey in London this Friday, April 29th. (Catherine also goes by Kate.) So...

  • STREAMOTOR Select Package

    STREAMOTOR Select Package

    April 15, 2011

    STREAMOTOR is a streaming video solution that allows you to manage your online video content by organizing, customizing and publishing your videos. In addition, it provides you real-time access to valuable...

  • 3 Criteria to Picking the Perfect SEO Keywords

    3 Criteria to Picking the Perfect SEO Keywords

    April 14, 2011

    Begin Dramatic Intro The day you've been waiting for has finally arrived. The big daddy of all archery contests is here. You bought the perfect arrows and the perfect bow. Expensive, but hey - you deserve...

  • Troon Golf Management: New Splash Page Design

    Troon Golf Management: New Splash Page Design

    April 11, 2011

    Troon Golf Management manages courses in thirty-one American states and twenty-three countries across the globe. They have experience in guest service, quality amenities, exquisite dining, and being able...

  • The Celebrity Apprentice: Australian Gold

    The Celebrity Apprentice: Australian Gold

    April 07, 2011

    We have some exciting news at IMAVEX. One of our newest clients, Australian Gold will be the featured product on The Celebrity Apprentice this Sunday, April 10th, at 9PM EST. Episode Preview The...

  • Uploading Files to the File Manager

    Uploading Files to the File Manager

    April 06, 2011

    Within your iWorksite and ClubWorksite solution, you have the ability to link text and images to more than just a URL. You can also link to files stores within your workbench. I wanted to take some time...

  • Headed to Tampa, Florida

    Headed to Tampa, Florida

    March 28, 2011

    Zach Miller and I are sitting on an airplane at 35,000 feet headed to Tampa, Florida. We are actually headed about forty-five miles north of Tampa to Innisbrook Resort & Golf Club, home of the 2011 spring...

  • Tampa, Florida: The 2011 Spring Golf Inc. Conference

    Tampa, Florida: The 2011 Spring Golf Inc. Conference

    March 24, 2011

    Next week, we will be headed down to Tampa, Florida for the spring Golf Inc. Conference compliments of Crittenden Conferences. We are a big supporter of these events, and this time around we are serving...

  • Picking Your Favorite Browser

    Picking Your Favorite Browser

    March 21, 2011

    What's your favorite web browser? There are so many different browsers to choose from, that might be a tough question to answer. If you purchase a computer, one that runs Microsoft Windows, you will have...

  • STREAMOTOR Standard Package

    STREAMOTOR Standard Package

    March 18, 2011

    STREAMOTOR is a streaming video solution that allows you to manage your online video content by organizing, customizing and publishing your videos. In addition, it provides you real-time access to valuable...

  • Brynwood Golf & Country Club SEM Campaign Launch

    Brynwood Golf & Country Club SEM Campaign Launch

    March 17, 2011

    Nestled within the rolling hills of Westchester County lies a picturesque venue to host your Wedding, Bar or Bat Mitzvah, Corporate Outing or any special event for up to 400 guests. With state of the art...

  • Rotating a PDF

    Rotating a PDF

    March 17, 2011

    Have you ever needed to rotate a PDF? This happened to me just this morning. A client emailed in and said, "Can you please rotate this PDF for me?" Sure… of course, I have no idea how to do that! I...

  • Why SEO Can't Save a Stinky Business

    Why SEO Can't Save a Stinky Business

    March 16, 2011

    I see a lot of companies who want to engage in search engine optimization. I see businesses on both ends of the spectrum, businesses that are legitimate and those who are hoping that SEO is going to get...

  • STREAMOTOR Starter Package

    STREAMOTOR Starter Package

    March 14, 2011

    STREAMOTOR is a streaming video solution that allows you to manage your online video content by organizing, customizing and publishing your videos. In addition, it provides you real-time access to valuable...

  • Apple Releases iPad 2

    Apple Releases iPad 2

    March 11, 2011

    Well, it’s here. iPad 2 has arrived in stores all around the country today. You might remember the launch of the first generation iPad… it wasn’t that long ago! It has been roughly a year since the first...

  • Creating a Custom FBML Tab on Facebook

    Creating a Custom FBML Tab on Facebook

    March 09, 2011

    Facebook is all about uniformity. But with a recent shift toward business development on Facebook business pages, they have given you, as an administrator of the actual page, a lot more control over the...

  • Company Location, Contact Information & Areas Served

    Company Location, Contact Information & Areas Served

    March 04, 2011

    Currently IMAVEX has over 1,300 active clients around the world using our websites, Internet marketing or streaming media solutions. The majority of our clients are located in metro areas in the Midwest,...

  • What You Should Know About the Google Farmer Update

    What You Should Know About the Google Farmer Update

    March 03, 2011

    Google's newest search algorithm change has been dubbed, the "Farmer Update". This has little to do with beats, onions, corn, or hogs. It is referring to "content farms". The new Google update cracked...

  • Website Redesign for Coronado Custom Homes

    Website Redesign for Coronado Custom Homes

    March 02, 2011

    February is the shortest month of the year. But this year, we managed to push out a ton of projects. One of those projects was a new custom website design for Coronado Custom Homes. They came to us for...

  • Introducing the new Share Widget Beta

    Introducing the new Share Widget Beta

    February 28, 2011

    ShareThis is excited to announce the launch of our new Share Widget for websites of all shapes and sizes. Now, with simultaneous sharing to Facebook, Twitter, Email and more, you can broadcast your...

  • Uploading & Adding Images to the Image Manager

    Uploading & Adding Images to the Image Manager

    February 21, 2011

    If you are a current customer, then you are familiar with our iWorksite and ClubWorksite content management systems. If you are not a client of IMAVEX, perhaps this will give you some insight at the amount...

  • Trace Communications SEM Recap

    Trace Communications SEM Recap

    February 16, 2011

    IMAVEX, LLC recently launched two search engine marketing campaigns for Trace Communications, LLC, your print and idea partner. If you are looking for wholesale, magazine and flyer printing, Trace Communications...

  • The Power of a RT

    The Power of a RT

    February 15, 2011

    It would be silly of me to assume that everyone who reads this is active on the popular social networking site Twitter. Granted, there are over 200 million active accounts on Twitter, but not everyone...

  • What Isn't Used For Rankings (Might Surprise You)

    What Isn't Used For Rankings (Might Surprise You)

    February 10, 2011

    It has long been known in the search engine optimization world that keywords listed in the keyword meta tag are not counted toward rankings. An example below of the keyword meta tag: (Don't get...

  • Viewing Your Website on a Mobile Device

    Viewing Your Website on a Mobile Device

    February 08, 2011

    Cell phones and tablets, often-called mobile devices, are starting to take over. I have been using an iPhone since the day it came out, and bought an iPad a couple of months after they were released. Since...

  • Toftrees Golf Resort & Conference Center Release New Website...

    Toftrees Golf Resort & Conference Center Release New Website...

    February 03, 2011

    It might be cold here in the Midwest, but after a trip to Orlando, Florida for the 2011 PGA Merchandise Show, golf is all we can seem to think about! January was a great month for us here at IMAVEX. During...

  • Comparing Social Networks to Golf Club

    Comparing Social Networks to Golf Club

    February 02, 2011

    Twitter is a social network. Facebook is a social network. Your website is a social network. YouTube is a social network. LinkedIn is a social network. Are you starting to see a trend here? All of these...

  • Trace Communications Online & SEM Efforts

    Trace Communications Online & SEM Efforts

    February 01, 2011

    Who needs a magazine printed? What about saving money, looking for discounts and deals? Well then you have come to the right place. We have been working closely with Trace Communications on all of their...

  • 2011 PGA Merchandise Show Recap

    2011 PGA Merchandise Show Recap

    February 01, 2011

    During the 2011 PGA Merchandise Show, Zach Miller and myself presented to quite a few members of AMF Golf Management. On Thursday, we started the day with presentations discussing the following topics: Website...

  • 4 Benefits of Using a Website CMS

    4 Benefits of Using a Website CMS

    January 31, 2011

    It's the question everyone is dying to ask. Well, possibly not. But if you own your own small business, you are personally invested in the efficiency of updating your website and that is why you should...

  • Websites on a Mobile Device

    Websites on a Mobile Device

    January 25, 2011

    What kind of cell phone do you have? I remember when I waited in line, back when the Motorola Razor came out, only to spend $500 on a new phone. Of course, it also required that I sign a new two-year contract,...

  • IMAVEX is Headed to the 2011 PGA Merchandise Show

    IMAVEX is Headed to the 2011 PGA Merchandise Show

    January 17, 2011

    Are you ready for the 2011 PGA Merchandise Show? This year the PGA Show heads to Orlando, Florida and will be bringing you some of the game’s biggest manufactures, top teaching professionals, in-depth...

  • Which Test Won? Vote & See

    Which Test Won? Vote & See

    January 13, 2011

    A/B testing is straightforward. Page A battles against Page B. Page A is different than Page B. Each page tries to accomplish the same goal. (Often a user submitting an online form or buying a blue widget...

  • Is it click fraud or is it just a poorly managed local PPC Campaign?

    Is it click fraud or is it just a poorly managed local PPC Campaign?

    January 12, 2011

    This morning I was reading an article in The Wall Street Journal about the validity of clicks in some businesses' Google AdWords search engine marketing and pay per click campaigns. I quickly realized...

  • Facebook Users Add 750 Million Photos

    Facebook Users Add 750 Million Photos

    January 07, 2011

    Happy New Year from all of us here at IMAVEX! The New Year's weekend was fun and relaxing for all of us, and we all hope you started your new year off with a bang! Big news from Facebook regarding this...

  • Completed Projects for December 2010

    Completed Projects for December 2010

    January 06, 2011

    Happy New Year from all of us here at IMAVEX! We hope all of you are back to work and ready to make 2011 your best year yet. We had a great month in December here at IMAVEX. The month of December was...

  • Benefits of a Landing Page Redesign

    Benefits of a Landing Page Redesign

    January 05, 2011

    As we start a new year full of new opportunities, it’s time to dive into your marketing initiatives for 2011 and decide where to focus your marketing dollars. One thing that might not be at the top of...

  • Why CRO?: A Case for Conversion Rate Optimization

    Why CRO?: A Case for Conversion Rate Optimization

    January 04, 2011

    Everyone wants to know, how do I increase website traffic? I like increasing traffic too, but what if we could get more leads or online purchases with the same traffic? That works too, right? Enter...

  • iWorksite Content Management System: Individual Created Page...

    iWorksite Content Management System: Individual Created Page...

    January 03, 2011

    Last time we talked about the iWorksite content management system we took a look at the edit page settings as it relates to individual created pages. We looked at link text, creating a unique permanent...

  • Spring Ford Country Club Swings into a new Website

    Spring Ford Country Club Swings into a new Website

    December 30, 2010

    Exciting news here at IMAVEX! We recently launched a new site for Spring Ford Country Club, a golf facility located in Royersford, Pennsylvania. This golf course is known as a "hidden gem" and is often...

  • Pipers Premier Caterers Launches New Website

    Pipers Premier Caterers Launches New Website

    December 30, 2010

    IMAVEX is pleased to announce the launch of the new website for Pipers Catering, an Indianapolis catering company. Pipers Catering is the same Pipers of Pipers Cafe located near Greenwood on Indianapolis'...

  • Glenbrook Hyundai: We Got It!

    Glenbrook Hyundai: We Got It!

    December 30, 2010

    We got it! Well, if the URL tells you anything, Glenbrook Hyundai has it. That is their new website that recently launched here at IMAVEX. But in recent news, they just launched a search engine marketing...

  • iWorksite Content Management Systems: Edit Page Settings

    iWorksite Content Management Systems: Edit Page Settings

    December 29, 2010

    When using the iWorksite content management system, you have total control over your website and your website content. Once you have created a page, you have control over link text, the permanent URL,...

  • Designing & Implementing a Custom Twitter Background

    Designing & Implementing a Custom Twitter Background

    December 28, 2010

    How do you make your Twitter page more consistent with your website? Easy, you design a custom Twitter background. Before you get too involved though, make sure you are aware of the new Twitter interface....

  • Phase 2: Give and It Shall Be Given

    Phase 2: Give and It Shall Be Given

    December 22, 2010

    I saw a TV episode about "underpants gnomes" who stole pre-worn underwear from unsuspecting people. This was just phase one of their devious plot. They had a three step plan. Phase 1: Get the underwear....

  • The Importance of Incorporating Mobile Advertising into Your...

    The Importance of Incorporating Mobile Advertising into Your...

    December 20, 2010

    Throughout 2010, we witnessed several changes in the search engine marketing platforms. One of the prevailing themes of 2010 has been the importance of allocating marketing dollars to mobile advertising....

  • 2011 Golf Inc. Conferences: Innisbrook Resort & Golf Club

    2011 Golf Inc. Conferences: Innisbrook Resort & Golf Club

    December 17, 2010

    IMAVEX will be in attendance at the 2011 spring Golf Inc. Conferences taking place down in Florida at Innisbrook Resort & Golf Club. Below you will find a little bit more information on the facility. The...

  • Most Used Buzzwords of 2010 According to LinkedIn

    Most Used Buzzwords of 2010 According to LinkedIn

    December 15, 2010

    Breaking news just in from the popular professional networking site LinkedIn. The website has released the top ten most overused buzzwords used in profiles within the United States of America for the year...

  • The Best Kept SEO Secret: Being Awesome

    The Best Kept SEO Secret: Being Awesome

    December 14, 2010

    Yes, the best kept SEO secret is not telling others how awesome you are on your website, it is not trying to get other people online to talk about how awesome you are, but it is being awesome. What...

  • Keys To Search Engine Marketing Success

    Keys To Search Engine Marketing Success

    December 03, 2010

    When starting out in search engine marketing, the tasks that lie ahead of you may seem daunting. However, there are several key steps to keep in mind to ensure success of your SEM campaigns. 1. Learn...

  • Understanding Search Engine Marketing

    Understanding Search Engine Marketing

    December 02, 2010

    CEO’s and executives are very careful these days about where their company’s money is being spent. To be successful and to beat out your competitors you must have a superior product and have the ability...

  • Glenbrook Hyundai: We Got It!

    Glenbrook Hyundai: We Got It!

    December 01, 2010

    We got it! Well, if the URL tells you anything, Glenbrook Hyundai has it. That is their new website that recently launched here at IMAVEX. But in recent news, they just launched a search engine marketing...

  • Keeping Content Above the Fold: Utilizing the Expand/Collapse...

    Keeping Content Above the Fold: Utilizing the Expand/Collapse...

    November 30, 2010

    When writing content for a new website, you want to make sure that you get the most out of the space available to you. Sure, you could force the user to scroll to see your content, but users are lazy....

  • Pipers Premier Caterers Launches New Website

    Pipers Premier Caterers Launches New Website

    November 30, 2010

    IMAVEX is pleased to announce the launch of the new website for Pipers Catering, an Indianapolis catering company. Pipers Catering is the same Pipers of Pipers Cafe located near Greenwood on Indianapolis'...

  • 5 Ways to Get More Clicks

    5 Ways to Get More Clicks

    November 29, 2010

    Search results (omitting local places page results) are comprised only of a title, description, domain (or URL) and a website preview. Adjusting any of these can impact the number of clicks you...

  • It's More than Traffic... It's Credibility

    It's More than Traffic... It's Credibility

    November 22, 2010

    A while back, some search engine optimizers joined forces with Stephen Colbert to rank him for the search term, "Greatest Living American". Well, it worked. In a sense, Google was declaring Stephen...

  • ShareThis Integration

    ShareThis Integration

    November 18, 2010

    We have integrated ShareThis into all of our existing websites. The ShareThis icon automatically shows up for news articles and blog posts and you have the option when creating or editing pages to display...

  • STREAMOTOR | Step Into the Stream...

    STREAMOTOR | Step Into the Stream...

    November 17, 2010

    Introducing STREAMOTOR, a streaming video solution that allows you to manage your online video content by organizing, customizing and publishing your videos. In addition, STREAMOTOR provides you real-time...

  • Google Gets Even More Local

    Google Gets Even More Local

    November 17, 2010

    One of the newest and biggest changes to come from Google is the prominence of local results. Often, every result you see (without scrolling) is a local result. See below: This makes the importance...

  • Google Continues to Make Improvements

    Google Continues to Make Improvements

    November 16, 2010

    Google continues to make improvements to help searchers find the information they are looking for. Have you noticed the small magnifying glass next to your search results in Google? Last week, Google...

  • IMAVEX Wins MIRA Award with New Mobile Video Services

    IMAVEX Wins MIRA Award with New Mobile Video Services

    November 15, 2010

    *This blog can be found in it's original form on the

  • 21st Century Teamwork

    21st Century Teamwork

    November 15, 2010

    When we were kids the term "teamwork" made you think of basketball, football, or any other team sport. Today however, there is a whole new game that is teamwork. The game Call of Duty has been around for...

  • Southern Food Systems is Commited to Your Success

    Southern Food Systems is Commited to Your Success

    November 12, 2010

    I hope you are hungry! We are pleased to announce a recent search engine marketing campaign launch for Southern Food Systems. The folks at Southern Food Systems are experts in successful food service...

  • Impact of Google Instant on SEO

    Impact of Google Instant on SEO

    November 11, 2010

    If you have used Google in the past few weeks, I am sure you have noticed Google Instant. This new search feature displays Google results as you type. It is also more aggressive in steering your results...

  • Bing & Yahoo! Search Alliance in the United States & Canada

    Bing & Yahoo! Search Alliance in the United States & Canada

    November 10, 2010

    As a valued IMAVEX partner, we want to keep you updated on a recent transition with the Yahoo! and MSN/Bing search engines. As an IMAVEX SEM Client, your campaigns are advertised on the Google, Yahoo!...

  • Happy Birthday Mozilla Firefox

    Happy Birthday Mozilla Firefox

    November 09, 2010

    Have you heard? Firefox turns six years old today! The browser that has taken over the second most in market share has evolved drastically over the years. I remember when I first downloaded Firefox,...

  • 2010 Masters of Business Online Speaker: Chantelle Flannery

    2010 Masters of Business Online Speaker: Chantelle Flannery

    November 09, 2010

    Chantelle Flannery spoke at the Masters of Business Online Conference that took place on Tuesday, October 19th. The conferences took place at the Forum Conference Center in Fishers, Indiana. The title...

  • Google Buzz Announces Settlement

    Google Buzz Announces Settlement

    November 08, 2010

    Google rarely contacts Gmail users via email, but we are making an exception to let you know that we've reached a settlement in a lawsuit regarding Google Buzz, a service we launched within Gmail in February...

  • What is Google TV?

    What is Google TV?

    November 08, 2010

    New to the television/web market is Google TV. Google TV is set out to bring the web and the television into one. Imagine having the Google search bar in your TV! With Google TV that is now a reality....

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