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In the real estate world you often hear the phrase, "location, location, location." In the website world there is something just as simple and equally as powerful, "user, user, user."

So many businesses and organizations are so focused on pushing out information about themselves that there is no attention paid to the user, what the user is looking for and the overall user experience.

It's human nature to be this way.  Just think back to your last experience at a local networking gathering and how many people push, push and push their information, but never just sit back and listen.

So bottom line, take a critical look at your website and see if you're pushing information or providing information the user is seeking.