Old School Or New School, Let's Talk Website Design

Old School Or New School, Let's Talk Website Design

Posted on December 13, 2017
Retro, throwback and vintage are all on point in our trends today; however, there is one place where these do not position you as image forward. Many of us remember a time when we would go through that big, hairy 12 month website build process every 5 years. Or when the site started to look dated. With our current technologies and expectations from our customers there is no longer that longevity between website redesign phases.

Your website continues to provide your digital homebase, your foundation online. With a set and forget mindset of the content (including images, copy, user experience) you run the risk of looking irrelevant, out of date, not progressive. We often advise our clients to never consider your website complete. It lives, breathes, and establishes your customers first impression of your copany.

 

 Signs Your Website Is Giving Off An Old School Vibe (and not the good kind).

  • There are more pages of words than images.  It's a website, not your diary. 

  • Your website does not respond automatically when viewed on a mobile phone or device, meaning your site is not easy to navigate unless you're viewing on a desktop. 

  • Does not integrate with social pages.  Hopefully, you have those (side note). 

  • Too much information.  Your service or product may be complex, but your website should not feel intimidating. 

  • Content is outdated, and does not clearly provide a call-to-action for your visitors.  Your site viewers want to find information and take an action-- help them do both (quickly). 

How to Get Your Site Noticed By the Cool Kids (aka your potential customers).

  • Mobile!  In 2018, Google will roll out its Mobile First Index.  This means mobile sites will be seen first in the search results.  More than half of all sites are now viewed on mobile, it's no longer a luxury to have a mobile friendly site. 

  • Responsive Design. Everyone is on the go and that means a large segment of your website traffic is coming from a device or a phone.  Data states that 25% of Americans only use a mobile device to view sites.  

  • Modern Functionality.  Technology has equipped our site users to be more savvy and adaptive.  Yes, we still read content left to right; however, users are now more inclined to scroll down and look for navigation not only at the top of a site but the bottom too. 

  • Custom Photos and Video.  Content continues to be King and that means the more original and custom the better.  Video amps up the content experience even more than photos, so if you can have both that's a winner.  

  • Unique Design.  The structure, aesthetics, use of lines, shapes and color play a large role in the user experience of your site.  A site that uniquely shares your brand's story, is more likely to pull your customer in and create engagement.

 

 

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