Search Engine Marketing / Pay-Per-Click Services

Why Search Engine Marketing is essential to any marketing plan.
Simply put, the Search Engine Marketing AUDIENCE is more valuable to your business than any other medium available. Here's why...

• More Targeted - Your marketing message will be in front of people who are actually looking to take action and purchase your products and services.
• More Timely - Your marketing message will be in front of people who are searching to buy, and at the exact moment they are making a buying decision.
• More Informed - Your marketing message through the internet has the ability to give more information to your audience, which will allow you to better educate them and persuade them to buy your products and service.
• More Actionable - The internet audience has the ability to take action directly from that media source instantaneously. They can purchase, they can communicate with you, they can make reservations...
• More Accountable - Your marketing message on the internet can be SPECIFICALLY tracked, thus making the result on your marketing campaign clear and concrete. A clear Return On Investment (ROI) will be clear. This allows you to adjust your message, and your placement to constantly improve your campaign and drive more revenue for your business.

During your initial consultation meeting, IMAVEX Internet Marketing can show you, based on your specific marketing needs, how each reason applies specifically to your business. Contact us to set up an appointment.

How does search engine and internet marketing work?
First off, let's make sure we have the facts! The basics of Internet Marketing are not very different from what you are currently doing with traditional marketing, like print, radio, TV, and direct mail. They all have the same basic components;

• Audience - Who will see your ads
• Message/Creative - What you are communicating to that audience
• Placement - Where, When and How Often your ad appears
• Convert - How will your online presence convert users into leads or buyers.
  

The Critical Component - AUDIENCE
Ultimately, when you make marketing decisions, you should first focus on the AUDIENCE. All four basic components must work together. Who will see your ad is critical, and we believe that AUDIENCE is the catalyst to successful marketing. In its simplest form, your marketing message must be seen by people who are ultimately going to spend money with you for your products and services. All advertising mediums have an audience and that audience is that mediums core value to their clients. The quality and the quantity of the audience SHOULD determine the cost and effectiveness. To find out more, please Contact us.

Search Engine Marketing Plan
Search Engine Marketing is a simple concept, but not just anyone off the street can do it due to the complexity of setting up and managing an effective campaign. So let's keep it simple and go from there.

• Uncover - We will discuss with you what your current web presence is and what your goals are for this part of your company's marketing plans. This will include a Search Engine Optimization focused look at your website and current traffic.
  
• Plan - Based on that information we will put together a plan to ensure your information is in front of someone the exact moment they are looking for your type of business. In addition, we will make sure that what they find will help them come to your business to fulfill their needs.
• Budget Models - Based upon the plan we will use the search engine data and our own internal budget modeling software solutions, we will create you a budget that we feel will be the best solution for you to reach you business goals.
  
• Placement - Based on the plan and the budget, we will make sure you are found on all of the major search engines, including Google, Yahoo, AOL, MSN, local search sites and online yellow pages.
• Results - We will bring you the numbers to show you how your campaign is working and show you how we will continue to improve your results and increase your ROI. This will include tracking reports such as clicks and calls your campaign has generated.

Obviously, there will a LOT more to your Search Engine Marketing campaign(s), but the focus will be on delivering a strong end result. Contact IMAVEX Internet Marketing to set up a meeting to discuss your specific business.

Tracking Your Results and Campaign Management
IMAVEX Internet Marketing was created because of the lack of accountability within the advertising world. We want you to know what is working and why, along with what isn’t working and why. Straight forward numbers and honest assessments will be how you will know if working with IMAVEX Internet Marketing is working or not. Simply put, we will track the results of your campaign and constantly use that data to improve the end result, which is more money for your business.

What we will be tracking for your campaigns:

• searches of campaign keywords/categories
• search sponsorship ad impressions
• Click Through Rates
• website traffic
• users to your website
• behavioral activity on your website
• conversion on or from your website
• conversions from eCommerce sales
  
• 1-800# phone number calls from your site and campaigns
• organic and paid search engine results
• and just about anything the current technology world will let us track
  

All of these things will paint a very clear picture of how successful your search engine marketing and internet marketing campaign is for your business. Contact us to find out more.